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Artificial Intelligence and Search Engines. Part One: Changing the Way We Search

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Artificial Intelligence and Search Engines. Part One: Changing the Way We Search

Rated: 4.00 / 5 | 1,742 listing views Artificial Intelligence and Search Engines. Part One: Changing the Way We Search Web Domain Authority Directory

 

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  • Jillian Briggs
  • July 17, 2018 03:44:00 PM

A Little About Us

The Artemis Marketing blog is an excellent resource for news, information and advice on the world of Search Engine Optimisation and digital marketing. Whether you’re a seasoned SEO expert or looking for tips on the basics of SEO, the Artemis Marketing blog has what you are looking for. The blog is regularly updated by the expert SEO team at Artemis with features, news and more.

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    Facebook Launches a New Page Experience for Businesses

    Last week, Facebook announced that it is rolling out a revamped Facebook page experience. This new layout includes features designed to reshape the way in which businesses can promote their brands and connect with online communities. But what exactly has changed? Let’s take a look at some of the key features that you should be […] The post Facebook Launches a New Page Experience for Businesses appeared first on Artemis...

    Last week, Facebook announced that it is rolling out a revamped Facebook page experience. This new layout includes features designed to reshape the way in which businesses can promote their brands and connect with online communities. But what exactly has changed? Let’s take a look at some of the key features that you should be aware of.

    Facebook Page Update

    A Dedicated News Feed

    The most notable change is the introduction of a dedicated News Feed to Pages. Completely separate from personal news feeds, it will make it far easier for professionals to join industry-related conversations and online communities.

    Additionally, the News Feed to Pages will also recommend new connections, pages, and groups which Facebook believes to be relevant to the page. This development will make it far easier for like-minded professionals and potential customers to engage in trending content and topical business news.

    Followers are Now a Leading Factor

    Another notable change is the removal of one of Facebook’s original features – “Likes”. Facebook is now focusing on the number of followers a page has as a key indicator of its strength and popularity. Consequently, businesses will no longer be able to see how many likes their page has.

    A New Q&A Format

    To make it easier for business owners to engage with their followers in real-time, Facebook has also launched a new text-based Q&A format. With this feature, business owners can host Q&A sessions on their page. Once answered, these Q&As will be posted on their page and followers will be able to swipe through them at a later date.

    Improved Page Management Tools

    The Page Management features have also had an upgrade. Admins use to be able to control any feature of a page, but this is no longer the case. Now, page managers can assign varying levels of admin permissions to manage tasks such as insights, ads and messages. This update allows admins to have greater control over who can access each admin feature, protecting the account’s safety and integrity.

    Enhanced Safety Measures

    Speaking of safety and integrity, Facebook has also announced that it is has improved its ability to detect any activity that violates their community standards. Alongside this, it is also making the verified badge more prevalent. These badges help users to easily determine content from an authentic and verifiable source. In an era where fake news and misinformation is permeating our news feeds, this is a welcome and necessary update.

    Seamless Transition Between Personal Profiles and Professional Pages

    One of the key takeaways of this update is Facebook’s intent to make this experience as streamlined and clean as possible. Switching between profiles and pages now only requires one tap. Moreover, the revamped design makes it far easier for users to see the bios of page managers and any other important information.

    Final Thoughts

    With these new features, it appears Facebook is trying to replicate the engagement and interaction so commonplace in personal news feeds for professional pages. This update should offer businesses new opportunities to engage and interact with their online communities.

    At Artemis, we can help your business harness the power of social media to connect you with both your existing and potential customers.  Contact us today for more details.

     

    The post Facebook Launches a New Page Experience for Businesses appeared first on Artemis Marketing.


    Lockdown Essentials: How to Take Your Business Online During a Pandemic

    Lockdown 3 – the sequel that no-one wanted. There were hopes that with 2020 behind us, we had also seen the last of the Covid-19-related lockdowns that have made life so challenging for businesses. But it now seems that we might be looking at another extended period where many businesses are not allowed to open […] The post Lockdown Essentials: How to Take Your Business Online During a Pandemic appeared first on Artemis...

    Lockdown 3 – the sequel that no-one wanted. There were hopes that with 2020 behind us, we had also seen the last of the Covid-19-related lockdowns that have made life so challenging for businesses. But it now seems that we might be looking at another extended period where many businesses are not allowed to open their doors, and others can only offer their services and products remotely.

    This has meant that a large number of companies have started to look into the possibility of offering eCommerce, even if they had previously relied entirely on their location and physical premises for their income.

    If you are new to the idea of selling products and services online, don’t worry – plenty of people are in the same boat. And the good news is it can be actually relatively easy to get started.

    eCommerce

    Picking the right platform

    Businesses that want to sell products and services online do not need to go the expense of having to create an eCommerce website from scratch. Thankfully there are platforms that are designed specifically for eCommerce. This means that you don’t need to be technically gifted to run a business website.

    Over the course of the pandemic, Shopify has grown rapidly in popularity. This is a platform that is geared towards smaller businesses and those just starting out in the world of eCommerce. Shopify sites are relatively easy to manage and maintain. At Artemis, we are Shopify Partners, so we have extensive experience working with businesses using Shopify to run their eCommerce sites. (Look out for a more in-depth blog on Shopify coming soon).

    For larger businesses or those looking for a greater range of features from their site, there are more advanced offerings such as WooCommerce, which runs through WordPress.

    Getting the right eCommerce platform is important – picking a more affordable option can leave larger businesses without access to the features and services they need to maximise their profits while choosing a more complex platform can be a needless expense for a small company at the time when every penny counts.

    Write content for humans

    If you’re just starting out making a website and writing up content for your products, it can be tempting to write the kind of content that you think will help you rank higher on Google. Yes, it is important to target the right keywords, but it is even more vital to make sure that your content actually reads well for your customers.

    Failing to do so can actually harm your business in the long-term. Not only can customers be put off by low-quality writing, but Google also won’t be impressed if visitors aren’t engaging with your pages.

    Keypad Shopping Cart

    Work with professionals when you need to

    Creating a website focused around eCommerce comes with a lot of different challenges, and if you’re not especially familiar with the digital landscape, it can all get a little overwhelming. Thankfully, help is at hand and there is plenty of technology and digital marketing agencies and professionals who have extensive experience working on the eCommerce websites of businesses.

    Don’t try to do it yourself if you don’t have the experience. There are many facets of launching a business online, from web design and SEO through to social media and managed PPC campaigns.

    Interested in learning more?

    At Artemis, we are a full-service digital marketing agency that specialises in working with small and medium-sized businesses.

    If you are thinking of making the leap and getting your company going as an eCommerce operation, we have the tools and the skilled team that can make it easy and profitable.

    Contact us today if you would like to learn more.

    The post Lockdown Essentials: How to Take Your Business Online During a Pandemic appeared first on Artemis Marketing.


    SEO Insights – December 2020 Report

    As we bid a fond farewell to 2020, there is much to reflect upon and even more to look forward to in 2021. 2020 was truly like nothing most of us have ever experienced and for most businesses, their positive plans at the beginning of the year will have taken a significant deviation. However, here […] The post SEO Insights – December 2020 Report appeared first on Artemis...

    SEO Insights - December 2020 Report image

    As we bid a fond farewell to 2020, there is much to reflect upon and even more to look forward to in 2021.

    2020 was truly like nothing most of us have ever experienced and for most businesses, their positive plans at the beginning of the year will have taken a significant deviation.

    However, here at Artemis we never spend much time looking back. Our focus is, and always has been, on looking ahead, planning and implementing what we have to do with our clients’ online presences to best position them going forward to stay ahead of the competition as algorithms evolve, shopping behaviours change and people adapt to a “new normal”.

    Before we look at ahead to what’s in store for 2021 there are two key items of news to discuss from December 2020 first:

    1 – Google Core Algorithm Update

    It was a big one…and really quite bad of Google to launch it at such an important time for businesses when many might have already suffered a very tough year because of the pandemic.

    Nevertheless, they rolled it out over two weeks and it generally changed a very high number of search results.

    A core update is defined by Google as:

    Several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as “core updates.” They’re designed to ensure that overall, we’re delivering on our mission to present relevant and authoritative content to searchers.

    We have compiled our initial observations of this update and it appears to have impacted websites in different ways.  However, there are two main areas where we have witnessed significant impacts:

    1. Internationalisation
    2. Page keyword relevancy

    We will send more details to all of our clients shortly on these findings and what it means in terms of the resultant focus over the coming weeks and months.

    2 – “Request Indexing” Tool is Back

    Google removed this useful tool a few months ago but reinstated it in Search Console in December.

    This tool is very useful for getting new and updated pages indexed quickly and also for testing the effects of on-page changes.

    It appears that Google engineers had not envisaged SEOs using the tool to try and reverse-engineer elements of Google’s algorithm and that’s ultimately why they removed it.

    Although it has been reinstated it’s not quite the tool it was before. All submissions are no longer guaranteed to be reindexed immediately (if at all) and we are assuming at this early stage that they will also have updated it to only reindex pages that have had significant quality changes made to them and not just any minor changes.

    We will be testing this during January and adapt our use of the tool accordingly.

    Now, looking ahead and what’s in store for 2021, there are two milestones from Google’s perspective:

    1 – Mobile-First Indexing – March 2021

    Although Google has been transitioning indexing to the mobile version of most websites for some time now, for many websites that are still not mobile-friendly, Google has still been crawling their desktop version.

    The original plan was for mobile-first indexing to be enabled for all websites from September 2020, but this was pushed back to March 2021 to give more businesses time to prepare their websites accordingly due to the pandemic.

    Therefore, as of April, Google will index the entire internet from a mobile perspective. It’s quite a key milestone and a reflection of just how mobile search focused the internet has become.

    2 – Page Experience Update – May 2021

    This new update that is being rolled out by Google in May is part of their ongoing mission to make the web a fast, secure and pleasant experience for all users.

    Whereas traditionally ranking factors have been based on on-page elements (titles, meta tags, content, etc.) and off-page signals (backlinks, citations, etc.), this new update also takes into account how friendly and easy to use pages are for users.

    There are seven key areas that all play a part in the Page Experience Update of which three are recent metrics provided in Search Console called Core Web Vitals:

    1. Loading (time) – Core Web Vitals
    2. Interactivity – Core Web Vitals
    3. Visual Stability – Core Web Vitals
    4. Mobile Friendly
    5. Safe Browsing
    6. HTTPS
    7. No Intrusive Interstitials

    As with what normally happens with the introduction of new ranking signals, such as the mobile page load speed ranking factor and the HTTPS boost, it’s likely that this update will not be a significant overall ranking factor initially. Over time it is likely to increase but ultimately, Google still needs to return the most relevant results for a search query, and that may still not be the fastest or smoothest loading page.

    However, over the coming weeks we will be working with all of our clients to ensure that their websites are brilliantly prepared for when this update rolls out in May.

    Looking Further Ahead

    It is difficult to predict what other surprises Google will throw at us in 2021 but if there’s one thing that’s guaranteed is that there will be plenty of them.

    It’s what we love about what we do. The uncertainty, the constant need to be testing new ideas, predicting the evolution of search and online user behaviour and working with our clients to anticipate the changes we need to make to keep them ahead of the competition.

    As we have been delving into the effects of Google’s December Core Update, it has only reinforced the strategy we’ve been implementing for our clients for years, and that’s to focus on the user (speed and structure), quality targeted content (on-page optimisation) and backed up by authoritative and relevant third-part references (off-page optimisation).

    There are no shortcuts. SEO is becoming increasingly technical, complex and time-consuming, especially with so many more businesses focussing more of their efforts in 2020 on their websites, organic search rankings and their overall online presence as shopping behaviour has increased online as a result of the pandemic.

    2021 brings with it huge opportunities for our clients who have a strong head start over a lot of their competition and they are in strategic positions to benefit from the increase in online search activity. There have been a lot of lessons learned in 2020 and these will be benefiting our clients in 2021.

    We look forward to working with all of our clients this year to make it a very successful and positive experience despite the global uncertainties still ahead.

    The post SEO Insights – December 2020 Report appeared first on Artemis Marketing.


    Taking Your Small Business Online: What You Need to Know About SEO

    For any business, SEO plays a crucial role in online success. But it’s especially important for small businesses looking to grow and expand their reach. Taking your business online is all about maintaining a positive and consistent presence and carefully considering your campaigns in order to maximise their efficiency. What’s more, with the rise of […] The post Taking Your Small Business Online: What You Need to Know About SEO appeared first on Artemis...

    For any business, SEO plays a crucial role in online success. But it’s especially important for small businesses looking to grow and expand their reach. Taking your business online is all about maintaining a positive and consistent presence and carefully considering your campaigns in order to maximise their efficiency.

    What’s more, with the rise of online services now in the wake of the pandemic, it’s never been more critical to utilise technology in the right way. In this post, we’ll take you through some of the main points you need to consider when shifting your focus online and everything you need to know about the importance of SEO.

    Write Great Product Descriptions

    Product descriptions play a key role in helping your customers understand the benefits of a product as well as improving credibility and helping your audience find specific the products they’re searching for. If you’re relying on a loose, fluffy copy that isn’t descriptive or detailed, you could be missing out on a prime opportunity to convert.

    Ensure that all of your product descriptions are engaging, detailed and include keywords to help boost the SEO benefits for search results.

    Provide Easy Navigation

    There’s nothing more frustrating than trying to search for a product on a site and not being able to find what you’re looking for.

    So, a top tip for taking your business online is to prioritise the user journey and ensure that they have a positive experience from start to finish. One way to do this is to take a look at your analytics data and check that visitors aren’t dropping off at any stage before making a purchase. If they are, you can make amendments to your content or layout to help streamline the journey and make your site easier to navigate.

    Keep Shipping Information Clear

    Abandoned baskets could provide a clue as to how noticeable your information about returns and shipping charges are. If you’re getting customers to the checkout stage and then losing them at the final hurdle, you may want to assess the visibility and accessibility of information regarding delivery times, charges and returns processes.

    No-one wants to go through the process of making a purchase only to be turned off by the prospect of a hefty shipping rate.

    Take Advantage of Cross-Selling

    Websites provide a great opportunity for upselling and cross-selling, so make sure that you’re informing customers of similar products that may be of interest. It’s well worth including links to related products to customers who are ready to buy, such as ‘People who liked this also liked…’.

    Not only does is increase sales revenue and customer satisfaction but it can also help improve the overall customer experience by informing them of products or services they otherwise wouldn’t have known about.

    Optimise Images

    An area of SEO that is often overlooked is images – they are an important part of site loading speeds and can also improve search rankings. For eCommerce businesses, image SEO should be a huge focus, so make sure that alt tags are included, sizes are optimised for quick loading speeds and that captions are relevant.

    ChatBot

    Consider Chatbots for Better Customer Support

    A great customer experience is key to any business but especially those in the eCommerce sector. Chatbots can be a great addition to your site in helping to guide users through the buying process and helping them find what they need. It can also free up valuable time from your staff in answering frequently asked questions. Live chat delivers real-time assistance to customers who want to check details before they make a purchase and has been proven to increase order value and build better customer relationships.

    Check Your Hosting

    No business wants poor hosting that lets them down the moment they start to receive a boost in web traffic, so make sure that you choose a reliable hosting company that can support your business through busier periods. Cheap web hosting is a false economy and can cost your company in the long run, not just in sales but also with regards to your reputation, so don’t be tempted to scrimp in this area.

    Final Thoughts

    From the strategic placement of internal links to optimised images and a clear user experience, small businesses have a multitude of opportunities to boost their SEO performance and enjoy online success.

    At Artemis, we specialise in the high-quality SEO for small and medium-sized businesses – we would be happy to help you take your business online. Contact us today for more details.

    The post Taking Your Small Business Online: What You Need to Know About SEO appeared first on Artemis Marketing.


    Google December 2020 Core Update

    Google has officially announced that they are in the process of rolling out a new broad core algorithm update, which they are terming December 2020 Core Update. Core Updates from Google typically take around two weeks to roll out entirely and the company has indicated that this one will likely be completed over a similar […] The post Google December 2020 Core Update appeared first on Artemis...

    Google has officially announced that they are in the process of rolling out a new broad core algorithm update, which they are terming December 2020 Core Update.

    Core Updates from Google typically take around two weeks to roll out entirely and the company has indicated that this one will likely be completed over a similar time frame. This is the third Core Update to be rolled out in 2020.

     

     

     

     

     

     

     

     

     

     

    A strange time for an update?

    The timing of the Core Update has drawn criticism. These updates do have the potential to be disruptive for businesses – and this is especially true over an important trading period like the run up to Christmas.

    There has been an outcry on Twitter and other platforms regarding the timing of the rollout – with many saying that this is the wrong time for it, especially with regard to business challenges over the COVID-19 pandemic.

    What does the December 2020 Core Update mean for you?

    As is the case with all updates, it won’t be clear exactly how it will affect websites until the rollout is complete and the update has had some time to settle in.

    Core Updates often result in ranking fluctuations, but ensuring that your website is technically sound and has great content is an important way to minimise this.

    As always, at Artemis, we are monitoring our clients’ rankings and stats closely and will act quickly if there appear to be adverse effects of any kind.

    Google’s own advice for what to do as a result of the Core Update remains largely unchanged – focus on great quality content, provide value to users visiting your site, and offer expert advice and insight in your field.

    Get more information

    If you’re concerned about how the December 2020 Core Update might affect your website, the team at Artemis can help.

    We are SEO specialists with extensive experience helping our clients maintain strong rankings and even improve their positions through Core Updates. Contact us today for more details.

    The post Google December 2020 Core Update appeared first on Artemis Marketing.


    SEO Insights – November 2020 Report

      November is generally a critical month for a lot of businesses that generate sales online, and last month was possibly even more vital than ever after what has been a very turbulent year for many businesses. Initial feedback shows that online sales hit record levels in November, particularly around Black Friday when products are […] The post SEO Insights – November 2020 Report appeared first on Artemis...

    November 2020 SEO Report

     

    November is generally a critical month for a lot of businesses that generate sales online, and last month was possibly even more vital than ever after what has been a very turbulent year for many businesses.

    Initial feedback shows that online sales hit record levels in November, particularly around Black Friday when products are heavily discounted.  At the same time, it appears that in-person store visits are at an all-time low due to various restrictions and lockdowns in place.

    As we write this the Arcadia group has announced that it is going into administration, as is Debenhams. This is sadly leading to huge job losses but these are examples of physical businesses which have not adapted well or quickly enough to the major shift to online shopping.

    In contrast, Next has been heavily focused on their web presence as have M&S and even during these difficult times, they appear to still be performing well.

    There has probably never been a more important time than now for businesses to ensure that they have an established and prominent online presence. It is extremely sad to see empty highstreets but the world has changed, online shopping is increasing by the day and the trend is likely to continue.

    Now, in other (more Search related) news….

    Crawl Stats Report

    Google has released a new Crawl Stats Report in Search Console. This report gives an insight into how often, how quickly and how deep Google is crawling a website.

    Understanding crawl behaviour (Google’s discovery of pages) can help to diagnose website issues that may be leading to ranking losses, such as server downtime or the inability for Google to fully download resources.

    November 2020 image 1

     

    There is a new element to this report now which is quite interesting.  It shows the stats for pages which are re-crawled (refreshed) and those which are newly discovered:

     

    November 2020 2

     

    This is particularly useful to understand how often pages are re-crawled and how long it takes pages to be discovered.

    For example, an important page may only be re-crawled once per month because the content is quite static. If the content is updated on a regular basis this would lead Google to re-crawl it more often, which is important for freshness in the search results and to have new content indexed quickly. We can monitor these crawl rates in this new report.

    New and Improved Link Disavow Tool

    Google has now migrated the link disavow tool to the new Search Console interface.  This tool is used to tell Google to ignore certain links pointing to a website, such as spam links and paid links.

    It now features a friendlier user interface, the ability to download the disavow file as a text file and there are error reports now showing more than 10 errors.

    November 2020 3

     

    As the warning says…this is an advanced tool and should be used with caution.

    Google is really very good now at ignoring spam links pointing to a website. It’s mostly not necessary for any website to use this tool. In fact, you can inadvertently tell Google to ignore perfectly legitimate links to your website if you don’t realise that those links are actually helping your website to rank and not harming it. Disavowing good links can lead to ranking losses.

    However, sometimes there can be an overwhelming number of spam links that could be causing an issue for the website, in which case it is fine to use the tool as it is when a website has a manual penalty when Google detects that a website has been buying links; a practice that goes against Google’s Webmaster Guidelines.

    This is not a tool that we are ever likely to use for your website.

    Both of these tools, as well as all of the others in Search Console are what we use and monitor for all clients on a regular basis to ensure their websites are performing at their best at all times.

    The post SEO Insights – November 2020 Report appeared first on Artemis Marketing.


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