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Digital Ardor

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  • Michael van Laar
  • May 13, 2017 09:03:42 PM

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Blog about digital marketing, web design, inbound marketing, search engine optimization, social media and other digital stuff

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Inbound marketing needs a conceptual and ethical realignment to survive

To be precise: The lead generation, lead nurturing and lead scoring parts of a typical inbound marketing strategy need a major overhaul in order to be fit for the future. Why? Because measured against recent data protection regulations and their impact on people’s acceptance, inbound marketing is not always as sincere as it pretends to...

Are you a marketer and want to stay in your job? Then start learning. Now!

In the past extended vocational training was essential to keep up with the latest trends in marketing. In the future continuous training could be crucial to holding your job as a marketer at all. Here are some tips for compiling your...

The next level of marketing automation: Go beyond lead generation!

Marketing automation systems are best known as tools for lead generation and lead nurturing, often related to the inbound marketing methodology. Even in markets with a slow martech adoption rate “marketing automation” has become a household name. But what’s next? Let’s have a look at the possible evolution of marketing automation—both the concept and the...

Why I stopped social media automation in favor of real networking

For a few years I put all my personal social media channels on autopilot. That helped them grow, especially my Twitter account. But as a result I was no longer using most of my social media channels at all. A few days ago I finally pulled the plug and took the wheel again. Here’s...

6 skills you need to learn to become a digital marketing specialist

There are way too many “specialists” and “experts” out there, especially in the field of digital marketing. But what makes a real digital marketing specialist? I think, you need six essential skills to excel in one of the various online marketing...

Creating the basic setup for modular content blocks in ProcessWire

In the first part of this article series I explained the conceptual basics of modular content blocks. Now it’s time to show you how to put this idea into practice by taking the example of my favorite CMS ProcessWire. Read on to learn how to build a set of modular content blocks in ProcessWire from...

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