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  • DeShea Witcher
  • April 09, 2015 03:55:44 AM

A Little About Us

DIYHive was created to give DIY enthusiasts a place to visit where any type of DIY tutorial can be found. By creating a collection of DIY tutorials from across the internet, we give users a better alternative of searching endlessly for the right DIY tutorial project.

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Things On Fire

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Food & Drinks From Around the World

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The Truth About Google Advertising – Differences Between Google & Facebook Advertising Strategies

Google wants everyone, to click everything, over-and-over, all the time…… that’s okay if advertising expenses are outperforming the wildest expectations. However, without a deep understanding of who is clicking your ads and why, you’ll fail. How do Google and Facebook make money?  Well Senator, advertising, of course.  Google and Facebook make money by advertising, period. ... Read more The Truth About Google Advertising – Differences Between Google &...

Google wants everyone, to click everything, over-and-over, all the time…… that’s okay if advertising expenses are outperforming the wildest expectations. However, without a deep understanding of who is clicking your ads and why, you’ll fail.

How do Google and Facebook make money? 

Well Senator, advertising, of course. 

Google and Facebook make money by advertising, period. Advertising revenue is by far the single most lucrative income stream for both platforms.

Google puts your business in front of customers, that’s it. Google wants you to sell as many “things” as possible, because that means Google users found what they were looking for after clicking on your ads. If users find what they want, either online or at your business, they’ll come back the next time they’re in the market. 

The downside, is that Google doesn’t care if you spend $10 to make $1. It’s your job to put the right product, in the right place, at the right time. It’s no different from paying the rent at your retail space or corner store. You still have to pay the rent and utilities, regardless of how many people walk into your store, regardless of whether you made any money. 

Google Wants You to Make Money

Google wants you to make money on your advertising campaigns because if you don’t make money, you’re not going to advertise on google anymore.

On the other hand, Google also wants you to make money because that means people are buying things. If people are buying, they are finding what they are wanting. When people find a place that has what they want, they’ll come back for more.

If users arrive on a Google search results page and see ads irrelevant to what they want, ads become a nuisance to finding what they want, instead of an enabler. They’ll not only be annoyed, but they also are not going to click spammy, irrelevant ads. When Google users don’t click ads, Google doesn’t make money.

The Difference Between Google Ads and Facebook Advertising

There are two basic advertising models which run most of the internet’s advertising, “impression-based” (Facebook, Twitter) and pay-per-click (Google, Bing). 

For now we’ll just stick to these basic strategies, as they are the most important when assessing the costs of online advertising. While most platforms continually develop more advanced bidding methods, here are the differences between how you’ll evaluate how you’ll spend money on Facebook and Google advertising platforms.

Facebook Advertising: How Much Will I Pay?

Pay per Impression: On Facebook advertising, you’ll pay for how many people SEE your ad, but will not pay extra money for each click. It’s essentially a flat rate, fixed dollar bidding strategy. 

Facebook charges for advertising based on the number of users who viewed your ad.

Facebook Advertising Cost Structure (Impression Based Advertising)

For example, if 1000 people on Facebook SEE my ad, and 10 people click, my ad cost is not different than if all 1000 people clicked. Instead of paying for each click, you’ll pay the market price for each ad view based upon how competitive your market is. 

Advantages of Advertising on Facebook 

The more competitive your market is, the more you’ll pay for each impression. This strategy has advantages when ad space is undervalued, or when your ads are far more compelling than your competitors. If you’re willing to pay for more impressions, you’re effectively gaining market share over your competitors. 

Facebook Serves Ads to Billions of Users Each Day

There’s only a limited amount of eyeballs on the internet, so if a Facebook user is viewing your ad, it means they’re not viewing your competitors ad.

Facebook Advertising is Easy

Facebook advertising is easy. Put in your credit card and off you go whether you want to promote your local business or boost a post with a service you offer or item you’re selling.

Downsides to Facebook Advertising

When the barrier to entry is low, the competition is steep. On Facebook, you’ll see ad budgets which range between enterprise and fortune level companies, to mom and pop shops, and global brands. That means you’re ads better be well targeted, and they better be relevant, or nobody has time for you in a sea awash with alternatives.

Impression Based Advertising – How to Measure CPM – Cost Per Mile (CPM)

Impression based advertising strategies like those used on Twitter and Facebook ads are measured with a metric called CPM bidding, which means “cost per mile”. Statistically, your CPM is how much you paid for 1000 clicks. 

Frankly, I try to avoid throwing around acronyms; it’s easy to get confused. But when you’re looking for digital marketing and advertising strategies online, it’s important to know that when “CPM” or “impression share” are involved, you’re paying for how many people SEE your ad, not how many people click. 

How Does Google Advertising Work? PPC Advertising Strategy

Every major search engine offers a pay-per-click advertising plan. It’s quite simple, you only get charged when your ad gets clicked. Even if millions of people see your ad, you won’t be charged other than when people click. Google and Bing, which make up the overwhelming number of online searches each day both serve ads under this ad cost model.

How Much Does Google Advertising Cost?

The most reliable advertising strategy on Google is called pay-per-click (PPC). Yes, it’s that simple; if people click on your ad you’ll be charged for each one of the clicks. Unlike Facebook, you won’t be charged for people that view your ads and do not click on them. 

How Much Does Each Click Cost?

The cost of each Google click is based on a “silent bidding” auction. You’ll decide how much money you’re willing to pay for each click (Max Bid), and if your bid is higher than your competitors, your ad will be shown on top theirs. If your ad shows first on the page, we call this the first position bid. 

Because each search results page only has a max of 3 – 4 ads at most, the lowest bids will not be shown on the page. 

The trick: is finding the least competitive ad clicks for the most valuable customers. 

Google Ad Budgets

Pay-per-click models don’t mean that you pay an unlimited amount of money if more people happen to click your ad. Every advertising campaign is capped by daily or monthly budget cap. So that means you’ll control how much much money is spent per month without worrying about blowing your budget out of your wallet

Highest and Lowest Possible Ad Click Price on Google

The lowest possible ad click on Google Ads is $0.05 cents. The most expensive and competitive markets may cost upwards of $100 per click. For example, if you’re selling $60 million dollar mega yachts, $100 clicks for a relatively small number of possible customers is just a drop in the bucket. 

What is the advantage of Google advertising over Facebook? 

The advantage of Google advertising..is that you’re only paying for people who walk into your digital store, meaning they click on your ad and come to your website. If nobody clicks your ads, you wont pay a dime, not even a penny. It’s that simple.

The post The Truth About Google Advertising – Differences Between Google & Facebook Advertising Strategies appeared first on DIY Hive.


How Humans Search for Things Online: If That, Then This

How Humans Search for Things Online: If That, Then This Search engines help us get closer to things we desire by decoding the intent behind our verbal cues and filling in the blanks between what we want, and the where, when why and how of getting it. Humans are an “if that, then this” creatures. ... Read more How Humans Search for Things Online: If That, Then This The post How Humans Search for Things Online: If That, Then This appeared first on DIY...

How Humans Search for Things Online: If That, Then This

Search engines help us get closer to things we desire by decoding the intent behind our verbal cues and filling in the blanks between what we want, and the where, when why and how of getting it.

Humans are an “if that, then this” creatures. If I want that, then I do this to get it. Sometimes, we don’t know what it’s called, nor do we know how to get it, but sure as shit, if it exists, Google can find it. 

How Does Google Know What You Want? Even When We Don’t?

Google answers questions the only way it knows how “if not that, then this”. Humans, however, are “if that, then this, this and this might happen.” 

Humans don’t always know what they want, but they always know what they don’t want. 

Humans get the benefit of conversation, context, and follow up questions. type creature. Humans get to ask follow up questions. Robots get to observe follow up searches.

Before the Search

Google bots don’t understand what you’re asking them. Bots don’t know how to answer a question, they just know how to find the answer to a question someone else has already answered. Google doesn’t know what users are thinking, it just connects users who “they think” are “thinking the same thing” 

After the Search

After any search, Google determines whether or not the user found what they were looking for. If 99/100 users click the back button after clicking the first search result, Google bots know what you asked for, but they don’t know what you’re looking for. Google makes its money in gold by understanding what happened after the click.

A robot may infer what people want to find, because after they click on a search result, clicking another link on the page indicates that the content display is at least somewhat related to what they were looking for. 

Google not only knows what you click on after you search, but it also knows what you click next, but it also knows what you click after that.

Even if you clicked the first search result, and thought “get me the hell out of here”, you’ll probably keep Googling until you find what you’re looking for.

Google evaluates all of these interactions, creates metrics based on how related the search results were (did they click, download, or keep searching), looks at the previous searches, and then infers the most likely meaning based upon those who were analyzed in the same way.

Now imagine this happening on a scale of billions of search queries a day. Every variation of two or more words allows Google an anonymous-looking glass of what users wanted to find…and what they actually find.

Yeah, robots are still a bit awkward and clumsy — they were trained by the best..

The post How Humans Search for Things Online: If That, Then This appeared first on DIY Hive.


There’s a Gap Between Digital & the Corner Store – Asking the Right Questions

There’s a gap. Together, big and small businesses alike spend millions of dollars educating their customers, doing redundant paperwork, fielding pointless phone calls, and responding to emails written by cave dwellers. It’s how a lot of big and small businesses blow billions of dollars each year…not with their advertising budgets…but by how much time they ... Read more There’s a Gap Between Digital & the Corner Store – Asking the Right Questions The post There’s a...

There’s a gap.

Together, big and small businesses alike spend millions of dollars educating their customers, doing redundant paperwork, fielding pointless phone calls, and responding to emails written by cave dwellers.

It’s how a lot of big and small businesses blow billions of dollars each year…not with their advertising budgets…but by how much time they spend educating customers about solutions that might work. Do you realize how time you spend in this unbalanced information spin cycle every day?

Why do we spend so much time writing bits, blurbs, and pieces on our website for people just looking for our phone number or store location?

How do we stop wasting time reaching the wrong customers?

Things we need to consider in the digital realm

Do you have any idea how many people read your last email newsletter or Facebook post? How many of them actually clicked on it?

Did your last email results look like this?

Emails Delivered to Mailbox: 15,465
Emails Opened: 592
Email Clicks after Opening: 71

Pay for Only the Clicks That Make Money

Did any of your last social media posts or email campaigns make your business money? Did any of those clicks generate meaningful action toward a purchase? Did any of these actions actually drive revenue?

How much time did you spend responding to emails or wandering through the comment section on social media?

Did anyone even read it? Is this thing even on? Are there better ways to reach customers?

Things we need to ask in the retail and brick-mortar world

Do you know how much extra revenue you generated from your last coupon or discount campaign? Are you sure that customers weren’t already going to buy that product even without the discount rate?

For the time and money spent on advertising and its related activities, what other activities could you have been doing?

It’s easy to forget that it’s not just the money we spend on advertising, it’s the time spent in the trenches: responding to new emails and new messages from potential new customers.

Time is fickle, and the real cost of digital advertising is sublime when we’re not looking at the full picture.

Is your advertising and marketing strategy actually driving you toward a more robust market position? Or is it just sucking money out of the bottom line?

It’s easy to point out how many people liked your Instagram photo, gauge how many people saw your billboard based on traffic volume, or reach 99% of drivers over 35 by running radio ads. It’s really easy to make up statistics in hypothetical scenarios. It’s really easy to justify marketing activities by clicks, likes, and views.

What’s hard is making predictable and scalable advertising models that keep money where it belongs: in the net revenue pile.

The post There’s a Gap Between Digital & the Corner Store – Asking the Right Questions appeared first on DIY Hive.


Find the Right SEO Tool

Find the Right SEO Tool: The first ting*:  99% of you want a free SEO tool one. Gotchu. These apps might reward you A) Keywords Everywhere`- Free Shows related keywords within your Google results Download the data directly into a CSV from the browser B) SERP-Stat – Free and Premium Version Serpstat is the dark ... Read more Find the Right SEO Tool The post Find the Right SEO Tool appeared first on DIY...

Find the Right SEO Tool:

The first ting*: 

99% of you want a free SEO tool one. Gotchu.

These apps might reward you

A) Keywords Everywhere`- Free

  • Shows related keywords within your Google results
  • Download the data directly into a CSV from the browser

B) SERP-Stat – Free and Premium Version

Serpstat is the dark horse of keyword planning. 

Google data is wildly unreliable. Serpstat isn’t built to such focus on Google data.

  • Google data covers only native advertising and search engine data
  • Results are too broad; lacks competitor data and filtering options 
  • Gives your competitors the same data you have

Let’s remember, SERP, stands for ‘search engine results page’.

What I like about Serp Stat?

  • My competitors don’t know about it

It’s not built on Google but leverages the same data Premium filtering, long term keyword tracking, features save sorting time ($20 a month) Growing API capabilities 

Read the reviews on Serp Stat Google Chrome extension (free). Too good to be true, I know.

It’s not perfect. Sometimes, Serp Stat misses obvious keywords, and has a smaller window of Google-based search data. So, I’ll take keywords from sites like (Ad Planner | UberSuggest | Keyword.Io) and then run them through Serp Stat to compare.

This post is not sponsored by Serp Stat, but — it could be —*wink *wink *nudge *nudge @serp-stat. 

But seriously, it’s the most powerful premium SERP platform on the market for the money. 

Why is internet marketing so hard? It’s not; I just gave you all the tools you need. You do not need premium SEO tools for success. You’ll just spend 30 minutes finding your keywords instead of 10 minutes with premium tools. 

The post Find the Right SEO Tool appeared first on DIY Hive.


What’s Hard About Digital Marketing?

It’s easy to justify marketing spend. What’s really hard…validating that spend. Validation: the action of checking or proving the validity or accuracy of something. My goal with every advertising campaign is to make you $10 for every $1 spent on digital advertisements. Does that seem like a lot? But even a 1000% return on investment ... Read more What’s Hard About Digital Marketing? The post What’s Hard About Digital Marketing? appeared first on DIY...

It’s easy to justify marketing spend. What’s really hard…validating that spend.


Validation: the action of checking or proving the validity or accuracy of something.

My goal with every advertising campaign is to make you $10 for every $1 spent on digital advertisements. Does that seem like a lot?

But even a 1000% return on investment doesn’t mean you actually made money.

That’s a 10X (1000%) return on investment (ROI).

Let’s say your products costs $100 (MSRP) and costs you $20 to make (80% net revenue).

Now let’s adjust for the cost of actually delivering that product.

Shipping = $5
Transaction Fees: $3
Advertising and Marketing: $10
Overhead inventory: $10

$100 less total cost of goods sold so far = $31 for overhead + $20 to make the product = $54

Want to sell that product on Amazon? Subtract another $20.

So let’s just say that if

Continuing, your overhead costs (keeping the lights on, paying your employees) costs you about 60% o

For 99.9% of sites, that rate is probably closer to 0%. And that’s okay. One of the biggest differences in overhead websites costs is whether or not your require the infrastructure

It certainly doesn’t mean they’ll buy it. Not even if the want it.

Selling products online is competitive. It’s easy to eat up your margins before you’ve cleared any sales. This is not the field of dreams. It’s a long-term game that requires a long-term strategy.

If you’re tired of burning through your budget faster than you can say “advertising agency”, then you’ve come to the right place. We don’t need to reinvent the wheel; we just need to provide information in a more compelling and organized way than our competitors.

I build lean marketing and advertising campaigns that connect ideal customers…the ones that deliver long-term profits and repeat purchases. I catch the bigger, badder fish and leave the junk trophies for my competitors. But first, what are we trying to catch?

The post What’s Hard About Digital Marketing? appeared first on DIY Hive.


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