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  • Anirban Ghosh
  • November 02, 2017 09:11:02 AM

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Latest Web Technologies Blog that focuses on actionable website development & optimizing tips, strategies, and whitepaper.

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Choose a Payment Gateway

The post Choose a Payment Gateway appeared first on InferaSolz.

How to Choose a Payment Gateway For Your e-Commerce Store

Primary, among other wishes of an e-commerce store owner, should be the provision of a quick, safe, and easy-to-use payment platform.

Hubspot marketing statistics say 84% of people will not purchase if they are dealing with an unsecured website.

According to Statista’s report Mobile Payment Usage in the US, in 2018 only 15.4% of mobile payment customers utilised designated e-wallets such as PayPal or Google Pay.

When it comes to mobile ecommerce, merchants are also standing up and taking notice. In 2018, 17% of merchants saw half of their sales coming from the mobile channel. By 2020, this is expected to rise to one-third. An overwhelming 92% of merchants are currently or are planning to support the mobile channel in the near future – demonstrating the commitment to mobile payments.

That said, besides security, you also want a service that is friendly to your particular business and convenient for customers. Here are some key features of an ideal payment solution:

  • Supports a wide range of payment options
  • Features anti-fraud protection
  • Easy to use
  • Synchronizes with your business platform.

Payment Gateways Explained

Simply put, a payment gateway is a software that helps online stores authorize and process payment for goods and services from buyers.

Obviously – from the definition – a payment gateway is designed to ensure trouble-free transactions between merchants and their customers. This piece of software uses encryption and security protocols to ensure the safe transfer of data to and from applications/websites/mobile devices and banks/processors.

All online payments involve two parties –

  • A payment gateway, and;
  • A payment processor

While companies like Stripe and PayPal are widely known as payment gateways, they also function as payment processors.

To customers, however, payment gateways are but a tool to pay for their purchases. But to you, – merchants – these solutions mean a whole lot more. Of course, since businesses survive on customers’ payment, the medium for receiving these payments – gateways – is like the soul of your trade.

That said, customers’ payment goes through a list of processes before it is deposited into your account. Some of the methods can be somewhat complex.

Why Use Payment Gateways?

67% of millennials prefer online shopping to conventional brick-and-mortar shopping, due to convenience – says, bigcommercestatistics.

Since your e-commerce business caters to the needs of buyers from wide-range customer reach, electronic payment is non-negotiable.

It is crucial to choose a payment gateway that syncs with your business. The gateway you select will determine transaction fee, acceptable currencies, speed of transaction, and available payment options.

Here are some of the processes gateway payment services go through before you receive a payment:


Verification of Buyers’ Billing Details

Payment services verify name, age, address and card information of customers.

Remember, most industries have strict age restrictions and hence make sure their buyers are within legal age. Adult and gambling niches are typical examples.


Verification of Transaction Funds

Payment services check to verify if customers’ card has enough funds for the selected transaction. Such verification determines the payment option – whether full payment before service; or installment payments, service delivered, then deduction made.

While funds processing is instant, it usually takes one day –or two – before customers are charged.


Handling Security and Legal Protections

Most payment gateways accept the responsibility to protect subscribers from hackers, fraud, insufficient funds, expired cards – and the likes. Little wonder why these payment services invest a fortune in data protection.

They also ensure they are up to date with regulations like GDPR and HIPAA. This helps you focus more on your business, entrusting safety in the hands of the payment service providers.

Payment gateways have a significant impact on every e-commerce business. Hence, it is crucial to select a reliable service provider to reduce the need for a change too soon.

Things to Consider Before Choosing a Payment Gateway for Your e-Commerce

Here’s a brief to look at some critical considerations to note before selecting a payment solution:



The different financial institutions/organizations involved in the payment procedure make it somewhat complicated. As with other services, a fee is usually required by the gateway provider for transaction processing and authorization made through third-party tools.

Mostly, transactions are charged based on location –local or international-, amount, and the specific product – e-product or physical.

Also, charges and terms of use vary between payment solutions. Typically, you should expect a payment gateway setup fee, account setup fee, monthly fees, and per-transaction fees.

To guide against additional expenses and other hidden charges, do read all pricing terms thoroughly.


Payment Aggregators Vs. Merchant Account

Payment aggregators are third parties that ensure transaction flow between merchants and their customers with the use of debit/credit cards, bank transfers, etc.

These aggregators take over operational burdens of the e-commerce stores — good news to those who fail to fill tax forms and reports.

Aggregators withdraw the stated transaction amount from the clients’ account, confirm their validity, and transfer them into merchants’ account. Some of these aggregators charge per-transaction. So, you’re not billed until someone pays you for goods or services.


Merchant Account

For merchant account, however, one would have to apply for a merchant account at a bank. Just like aggregators, a merchant account aims at facilitating payments from customers to merchants.

But unlike aggregators, operations and regulatory compliance are managed by you – or your financial expert. Hence, many e-commerce stores prefer aggregators over merchant accounts, as it helps businesses focus on growing their business without bothering about legal concerns.

However, unlike aggregators, merchant accounts usually charge monthly fees – a big plus for stores with high sales volume.

Interestingly, Stripe and PayPal are typical examples of providers that offer both gateway and merchant account services in one. This strikes out the need for a merchant account, as payments are processed and transferred to sellers’ bank account directly.


Payment and Currency Options

A 2017 statistics rank credit cards as the most preferred online payment method to 42% of online shoppers. PayPal and debit cards come second and third, with 39% and 28% respectively. This, however, should not restrict you to these options.

Statistics say mobile payments, for example, generated about 930 billion USD in 2018. Mobile payments may include the use of e-wallets – PayPal, Apple Pay, and Google Pay are examples.

E-wallets are so-called because they save credit card information or allows you to create an account and save your money on their platforms. This enables smooth and safe transactions without a conventional bank account.

That said, your chosen gateway should support all relevant payment options commonly used in your country, region, and particular industry.

Does your preferred gateway support multi-currency? Here’s another critical consideration before choosing a payment gateway provider.

If your business caters to the need of international customers –of course, virtually all e-commerce stores do – then multi-currency support is a must-have.

Thankfully, most gateway services process multiple currencies. While some charge additional fees, others don’t. If you prefer a hosted payment platform, you can as well opt for localized checkouts.


Products-gateway compatibility

Why opt for a gateway provider that does not support your merchandise?

Merchandises are typically grouped into two: digital products and physical products

While some payment solutions support either digital or physical products, some others support both. Although the former is rare, you want to be extra sure they permit your product before you sign up.

Top 10 Payment Gateways to Consider

As the e-commerce industry grows, so does payment gateway providers. Among the truckload of options out there, a few have stood the test of time – hence, adjudged reliable. Here’s a list to check out:

PayPal is a world-leading electronic payment solution. They provide payment solution to businesses, regardless of their size. They run a range of services, including PayPal Express Checkout, PayPal Payments Pro, and Braintree.

PayPal is a global online payment business allowing users to make payments and money transfers online. In Q1 of 2019, there were 277 million PayPal accounts active worldwide. Moreover, as of December 2018, 36% of US retailers already accepted PayPal as a payment method, and 34% planned to accept it within the next 24 months. In 2018 the company was on a roll, announcing the acquisition of iZettle and Hyperwallet.

While PayPal is usually a hosted payment gateway, its PayPal Payments Pro offers an integrated solution that helps your buyers checkout directly on your site.

Pricing for receiving payments

You only pay a fee when you get paid.

Amazon pay offers online buyers a trustworthy payment service. They provide an integrated payment gateway option for on-site checkouts. Their service supports all devices, but with a special preference for mobile users as well as all major credit cards and payment methods.

Amazon Pay Fees

Amazon charges a transaction fee which includes a service tax component from the merchants for Amazon Pay transactions. The transaction fee is composed of a processing fee of 1.95% plus applicable taxes, which is charged when the transaction is successfully processed.


Authorize.net provides services for small- and medium-scale enterprises. They support major payment options – from Apple Pay to PayPal. Its unique fraud detection program helps guide against fraudulent transactions.

Basic Pricing. Premium Solution.

A payment gateway is a service that authorizes payments. A merchant account is a bank account that assures you’ll get paid when a customer purchases goods or services from you. Merchant account fees are billed separately by your merchant account provider of choice.


Stripe online payment gateway provider ranks among the leaders in online payment services. The platform allows users to focus more on product development and customer experience – no worries about maintenance and legal implications. Signing up is fast and trouble-free.

Simple, transparent pricing.

Stripe offers everything needed to run an online business at scale.


Worldpay offers merchants a comprehensive package that allows them accept pays from customers. The UK-based global service allows you choose between their monthly or pay-as-you-go payment options. Interestingly, they give buyers over 300 options to make payments.

  • Large Enterprise Business
  • B2C eCommerce
  • B2B eCommerce
  • Omnichannel
  • In-store
  • PSD2
  • Small Business


With personalize options, 2Checkout features cater to the needs of both old and new businesses. It offers a smooth checkout experience with its in-site integrated payment feature.

Sell Worldwide Without a Hassle


Here’s an all-in-one gateway provider that offers payment solution to all businesses – regardless of size and industry. Its checkout process is seamless and offers users confidence and safety. Braintree offers a friendly drop-in UI, personalize checkout flows, and a global market reach.

Braintree can help you:

• Accelerate growth and opportunity• Unlock the power of partnerships• Find new revenue streams

  • Braintree Direct
  • Braintree Extend
  • Braintree Auth
  • Braintree Marketplace


WePay prides in the delivering of services tailored to satisfied the uniqueness of your e-business or site. Regardless of your business size or niche, there’s a suitable package for every online trader. WePay provides you with updated payment channels like Android Pay and Apple Pay. Interestingly, set up is free and easy.

Integrated payments for any business model

From referral partners to full-blown Payment Facilitators, we’ve got you covered.


  • Link -The easiest way to monetize payments
  • Clear -Build a payments business without overhead
  • Core -Payment Facilitators can integrate directly to Chase’s core infrastructure


Established in 1977, SecurePay has proven to offer a simple and secured online payment option. SecurePay offers secure and convenient payment for goods and services for your global clients.

SecurePay makes eCommerce easy

Simply choose the solutions that suit your business needs. SecurePay is easy to use and scalable, perfect for businesses of all sizes.

  • SecurePay Online Payments
  • Recurring Payments -Making online payments easy, flexible and efficient
  • Bill Payments -Tailored billing solutions to match your business needs


PayU offers users more than 250 local payments and multi-currency payment options. They offer a simple integration solution that satisfies your clients from all locations and payment convenience.

  • Payments Button
  • Payments on MS Excel
  • Platform Plugins
  • Plug n Play SDK
  • Web Checkout
  • Payouts


Comparing The Payment Gateways: Types of Payment Gateways

Payment gateways are categorized into two: Hosted and integrated

Here’s an in-depth look:

Hosted Payment Gateway

When a customer makes a purchase on your e-commerce store and decides to make a payment, they are redirected to a page where payment is built on a secured network. Once payment is complete and confirmed, buyers are directed back to the merchant’s site.

A hosted payment gateway’s set up is demanding to set up and run. However, owners of e-commerce stores can link up multiple websites to one payment system. PayU and PayPal are typical examples.



  • Easy setup
  • They uphold Data Privacy Laws
  • They run buyer protection programs – highly trustworthy


  • Redirection may trigger doubts in the minds of potential buyers
  • The time it takes to redirect can be discouraging, thereby reducing conversion rates.


Integrated Payment Gateway

This option allows e-commerce website owners to operate the payment gateway on their website through the provider’s API.

That is, your buyers make payment directly on your websites, without being redirected to a separate pay page. This is a more professional option as it offers you an opportunity to customize your customers’ payment experience.


  • All transactions take place on merchant’s site
  • It builds trust in the minds of customers


  • Customizing this set up requires some technical experience
  • The setup is time-consuming
  • Merchants are responsible for data privacy

Wrap Up

Choosing a payment gateway for your e-commerce store is a critical step in your online trading journey. While there is a truckload of choices to choose from, you want to ensure your pick is worth it in the long run.

If followed, the guide above will help you navigate through the seemingly daunting process – seamlessly.

Make a well-informed decision today, and start receiving online payments right away. It’s your call!

The post Choose a Payment Gateway appeared first on InferaSolz.

Why do I need a website?

The post Why do I need a website? appeared first on InferaSolz.

Why do I need a website for my business?

Even though a website is a necessity for businesses, most people do not quite understand its importance to the success of a business. Personally, I have been observing that many businesses in today’s world have websites, likewise many others do not.

Here are some stats & facts

Digital population statistics worldwide as of April 2018 as per We Are Social

  • Active Internet Users: 4087 million.
  • Unique Mobile Internet Users: 3827 million.
  • Active Social Media Users: 3297 million.
  • Active Mobile Social Media Users: 3087 million.



According to the Indian World Stats, ITU; the statistics of the number of worldwide internet users in selected countries as of December 2017.




According to the reports by the business-to-business research firm called Clutch, 46% of US small businesses still didn’t have websites in 2016. Well, I was on the verge of starting a new business and I got thinking critically.

So, I asked myself this question many times: Why do I need a website for my business? Of course, my findings pointed towards the fact that I need a website to successfully run my business. As a matter of fact, I came to the realization that websites are not only recommended but they are actually a necessity for businesses.

Don’t have time to read the whole guide right now?

No worries. Let us send you a copy so you can read it when it’s convenient for you. Just let us know where to send it (takes 5 seconds):

Now, some of the reasons backing my claims that why I need a website for my business include;
reach out potential client
tool to sale goods & services
Match up with competitor
website review provide social proof
creating own story
Educate on brand_services_goods
Client expect have a website
rank in google search
it runs all day

# A

To reach out to my potential and existing clients

It is apparent that most businesses specialize in selling either goods or services to their clients. Thus, in order to yield returns on investment and subsequently profitability, it is imperative for businesses to create channels connecting them to both existing and potential clients.

Having this notion in mind, I therefore realized that I need a website to reach out to my target audience, most of whom are online users.

According to a report by Global Digital Statistics, Stats & Facts, there were approximately 2.5 billion people online by the year 2014 and about 90% of them have shopped online.

According to a report by eMarketer, Stats & Facts, there were approximately 1.3 billion Digital Buyers by the year 2014 and there is about 14% increase each year.

Estimated Digital Buyer 2019 to 2021

2019: est. 1.92 billion.
2020: est. 2.05 billion.
2021: est. 2.14 billion.


Check out the estimated media usage in an internet minute as of June 2018.




Now, imagine the number of clients I could attract by targeting a fraction of this online population via my website.

# B

A tool to sell my goods and services (online storefront)

As a business person, I need an eCommerce website that will act as an online storefront. The reason is that a website can also serve as a brochure or catalogue wherein goods and services can be displayed. Thus, instead of investing money in promotional materials, goods can be displayed through a website to a relatively large audience. That being said, a website should be organized in a manner that it gives a positive first impression to visitors.

You might be wondering to check out some facts.

According to eMarketer E-commerce share of total global retail sales from 2015 to 2021




According to reports by Statista; Retail e-commerce sales CAGR forecast in selected countries from 2018 to 2022.




Findings by the Missouri Institute of Science and Technology however, indicate that when a new visitor arrives on a website, it takes less than two-tenth of a second for that visitor to form an opinion of the website and the brand it represents.

# C

To match up with my competitors

The business world has become so competitive that businesses keep striving hard to outdo their competitors. Thus, if you are running a business, it is imperative to create a business website so that your rivals should not have a competitive advantage over you.

It is worthy to note that most customers typically start buying after research or recommendations from peers and social media platforms.

According to statistics from SeriusDecisions, 72% of customers go online to find reviews, testimonials and educational materials once they settle on what they want to buy.

Trust in online customer reviews 2014-2017
Trust in online customer reviews 2 part 2014-2017
Why do I need a website ebook

This therefore implies that my competitors will always pull my potential clients if I do not have a website.

# D

Website reviews provide social proof

Another reason I need a website is that online reviews act as social proof. This assertion is backed by the fact that a large percentage of potential buyers often seek to read website reviews before purchasing goods and services.

According to We Are Social; Most famous social network sites as of April 2018.



According to a 2013 Dimensional Research sponsored by Zendesk, 90% of customer’s buying decisions are influenced by online reviews.




However, even though sites like Yelp specialize in reviewing businesses, websites are still highly recommended.

# E

The Possibilities of creating my own story

Of course, another major reason why I need a website is to have control over my narratives. It is obvious that I cannot control what others say about me or my business.

Hence, having my website will give me a room to create my own story, thereby influencing public perception.

Digital resource shopping influence

Through a website, business owners can easily get their messages, personalities and missions to their target audience.

More so, customers prefer information directly from a website than from other sources. According to results from a survey by WP Engine Inc, 52% of clients prefer to go directly to a company’s website for branded content and product information.

# F

To educate on my brand, goods and services

Furthermore, I need a website to educate both my existing and potential clients about my brand, goods or services. Of course, this assertion can be backed by the fact that I can be in charge of what I publish via my website than anyone else.

For instance, through my website, I could write a great piece on how to use a particular product.

Here’s Digital Content Access of Internet Users Worldwide 2017 by Kaspersky.



Thus, it is evident that the more I educate people about my niche through my website, the more likely they will engage and purchase my goods or services.

# G

My clients expect me to have a website

Well, if for nothing else, I need a website just because my clients expect me to have one. Clients are generally considered KINGS and QUEENS in the business world, hence, it is imperative for business people to live up to their expectations. There are evidences that 60% of clients expect brands to provide content about their businesses via a digital platform. Thus, if you fail to create a website in today’s tech-savvy world, you are likely to lose your potential clients to your competitors.

Online Store owner might be wondering to check out some stats & facts.


According to CIGI; Ipsos here’s statistics of Preferred Online Retail Payment Methods Worldwide 2017



According to Juniper Research; here’s Number of users of selected global mobile payment platforms 2017


# I

It runs all day, every day

I need a website to ensure that my business runs continuously 24/7. This is particularly the case for e-commerce stores where customers can demand for products at any time irrespective of their geographical locations.

Thus, through a website, it is possible for clients to reach out to business owners even during odd hours.

# J

To save time and money

Above all, I need a website to save both time and money. This assertion can be explained by the fact that a website can be constructed in such a way that answers questions about a brand, goods and services.

Of course, this saves time which would have been spent answering phone calls or emails of inquiry. More so, a website saves money which would have been used in printing promotional and marketing materials.

It is apparent that in this modern era, websites help businesses strive better due to the presence of millions of online users. Thus, businesses, big or small should invest in professional websites to achieve optimal growth. That said, websites are not necessarily expensive, thanks to the availability of many website developers who provide amazing services at affordable prices.


Now I would love to hear back from you.

What do you think about these list of reasons?

Or maybe if I have missed out any important reasons.

Either way, let me know by leaving a comment below.

Why do I need a website ebook

The post Why do I need a website? appeared first on InferaSolz.

Tips for Quality Content Writing

The post Tips for Quality Content Writing appeared first on InferaSolz.

Great content is an important component of every website, and it does not matter if it’s a professional/business website or for a hobby. Of course, quality content boosts SEO thereby generating traffic and leads to blogs and websites.

Besides, when the content is great and original, the website is likely to gain more exposure especially via Google ranking and other search engine rankings. Google has particularly made its stands clear that it rewards great websites with high quality content while at the same time, it penalizes sites that specialize in copying from other websites.

Therefore in a bid to build a great brand through the online platform, it is imperative to dedicate time and effort to produce quality content for your website. Have in mind that rushing or paying less attention to the quality of your content will take you nowhere as you are likely to end up wasting your time and resources.

Apparently, there are different approaches and styles of writing great content, but that’s not our topic for today. Our interest for today is rather on the tips of writing excellent quality content for a website or blog.

Now, let’s look at the tips in the subsequent paragraphs;

# 1

Determine Your Target Audience

One of the greatest tips for writing great website content is to determine your target audience. Your target audience can however, be determined by demographic factors such as age, sex, occupation, level of education, race, etc.

Once you define your target audience, you are likely to understand their needs which will make it possible for you to convey your message in a manner suitable for them.

User Surveys
Conduct User Surveys

A survey is only as good as the insights you gain from it. Here are a few tips to make yours as useful as doable:

  • Know what you want to learn from each question
  • Make questions short and easy to reply
  • Offer a prize for taking a survey.

We use a free product called Survey.io to conduct users surveys about our product on a regular basis.

Google Analytics
Use Google Analytics

Google Analytics has a ton of data about your audience if you know how to find it.

Google Analytics is offered also in two additional versions: the subscription-based Google Analytics 360, previously Google Analytics Premium, targeted at enterprise users,

Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS & Android Apps.

Facebook Insight
Use Facebook Insights

Facebook provides every Page owner with a powerful analytics that is free for you to use anytime you want.

From here, you can quickly determine the demographics of your most active users and determine the topics that they share in common.

Facebook Insight help

Twitter Analytics
Use Twitter Analytics

Twitter also provides an excellent dashboard that you can access if you sign up for a Twitter Ads account.

This dashboard does an excellent job of telling you what your followers are interested in—specifically listing common topics and other Twitter accounts that your followers have in common.

This is powerful information that goes way beyond basic demographic details.

Twitter Analytics Help 

Audience Feedback
Audience Feedback

When users subscribe to one of our email mailing lists, they are automatically added to an email queue that will ping them about 30 days after they sign up to see if they are enjoying our content.

Here’s how to set up such an email using several of top email marketing platforms:

# 2

Define the Content Goal

Defining the goals of your content is also another important tip in content writing. Therefore, the purpose of your content should be obvious. Is your content aimed at educating, informing, entertaining or at advertising certain products and services?

Of course, after identifying the goals of your content, it will be a lot easier for you to choose the right keywords and phrases that will help you achieve the set goals.

# 3

Do Keyword Research

Keyword research is extremely vital for strong content. Therefore, after identifying the target audience and defining the goals of the content, the next best tip is to do keyword research. Once you find the right keywords that are not only relevant to your topic but equally align to your content goals, you are likely to create top quality content with the potential for high Google ranking within the shortest possible time.

Keyword research is more of online returns on investment (ROI) as it allows you use the direct terms of both your clients and target audience.


Finally here’s the deal:

Get 9 Tools for KW Research


# 4

Be Creative and Original

Creativity, as well as originality, are other important elements of great content. Your content must be unique and original for your write-up to stand out and subsequently rank high on search engines such as Google. Therefore you should be creative enough to add interesting twists to topics which have largely been explored already. Otherwise, you can decide to explore topics from different perspectives in a bid to attract site visitors.

Always bear in mind that there are many plagiarism check tools that can be used to determine the authenticity or originality of your content. Besides, Google is always ready to penalize those ‘copy and paste’ websites just as it rewards websites filled with creative and original content.

# 5

Be Accurate Clear and Concise

There are so many websites out there that offer similar or same services. Therefore, to stand out among the many sites and blogs, you need to ensure that the information or content you relay to your audience is accurate, clear and concise. Providing your target audience with accurate information goes a long way to increase your credibility thereby making your visitors dedicated and loyal to your website.

Thus, you shouldn’t hesitate to use dictionaries or other credible sources of information once you are in doubt. Moreover, it is important to make references to the sources of your information especially when it’s about statistics and figures. Remember that your website is a reflection of your business and it will always impact how people view you.

Hence, ensure that your content is void of false information and other baseless content whose authenticity cannot be verified.

# 6

Use the SEO Technique

SEO stands for search engine optimization. Hence to create great content for your website, it is vital to use the approach or method that can be easily optimized by search engines thereby resulting in more website traffic. With that being said, while creating an SEO content strategy, it is imperative to understand SEO and content as well as the relations between them. Of course, when it comes to content marketing, we should be able to differentiate between content marketing and just writing an article that includes visual content with interactive videos and sometimes offline content.

Content marketing should rather be regarded as an incoming or inbound pull strategy which attracts online users. Thus, it is not supposed to be written in an interruptive manner since it is supposed to tie very closely into search engine optimization.

As a businessman, ensure that you create content that will act as a pull factor that enables potential buyers to either purchase or contact you. Nevertheless, while creating your content, you have to use intelligence to inform your decision and subsequently deliver outstanding results. Of course, you can’t just assume that your customers will like a particular content because you tried it and it worked last year.

However, you have to bear in mind that in this age of innovations and developments, industries are changing rapidly and so are the various platforms. For example, there are almost weekly changes in the way users use and interact with their mobile devices, web entities as well as search engines.

Nevertheless, one of the surest ways to plug directly into SEO campaigns is to gather search data. This implies that you have to find out exactly what people are searching for and plug some more information into the keywords. For instance, are they looking for particular things related to your product or are they looking for information?

After knowing what your potential customers are looking for and how they react to it, you should then develop content that focuses on addressing the issues they are looking for. Then you can proceed to optimize your content in such a manner that will rank and equally obtain visibility, not just from the search engine point of view but also from the user’s point of view.

# 7

Make Sure the Content is Engaging

One of the best ways to keep your readers glued to your page always is to provide content which is engaging and thought-provoking. One of the best tips for getting your target audience engaged in your content is by writing a great and attractive introduction to your write-up.

However, many people love stories, so you can also use an anecdote to pass across your message. Furthermore, you can equally leave your readers with questions that will provoke their thoughts thereby making them think or reflect on the best ways to implement the knowledge you provided.

Besides, sometimes you can bring interesting and controversial issues on subjects such as religion or politics in a bid to create fury and reactions amongst your website visitors.

# 8

Create Strong Headlines for Your Stories

Apparently, it takes more than good content or great design to make people read your article or story. One of the most important parts of writing an article is the headline.

Whenever you are writing content for your website, always ask yourself this question at every point ‘Would this make me want to read on?’ Therefore, if any part of your content, the headline inclusive isn’t catchy enough, do not publish what you have written yet. With that said, some of the tips to writing great headlines include the use of interesting adjectives like free, effortless, painstaking, fun etc.

You can also use unique rationale especially when you are making a list in which case words like reasons, principles, facts, lessons etc. can be used. Besides, you can equally use trigger words such as why, what, how, or when to make your headline more captivating.


Here’s few websites you can use for headlines:


# 9

Provide Continuous Updates

Another trick to having great content is by ensuring that information on your website is constantly being updated. Remember times do change and situations and circumstances change too.

Therefore you should always check your website to ensure that the information available on it is not yet obsolete. Of course, maintaining outdated information on your website will give the impression that you are either not credible or are out of business.

Besides, you should always come up with new and interesting posts or articles so that your site visitors will always find something new to read whenever they visit your page.

# 10

Use Top Quality Images and Videos

The use of quality images and videos on a website will also go a long way to increase the overall quality of content and subsequently the number of site visitors. The reason is that human beings have become too visual thereby making it possible for images to communicate better especially when they are lazy or too busy to read lengthy posts.

More so, videos have advantages as they can be downloaded and listened whenever and wherever it is convenient.


3 Websites for free images & video


Burst Shopify

In a nutshell, writing great content requires much time and effort. The Reason is that it takes time to research and write top quality content. Of course, the title, grammar and even the organization of the entire text also need to be excellent for your content to stand out and rank high via Google and other search engines.

Therefore to be certain you have written a great content which is worth publishing, you should ensure that you have given your readers the best information possible. Besides, also ensure that the content is complete with no words or sentences that should be taken out.

If you have any query, please post your comment below and we will get back to you shortly. You can also ask for a free consultation if you would like to know more.

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ECommerce Success Trends’ 2018

The post ECommerce Success Trends’ 2018 appeared first on InferaSolz.

10 eCommerce success trends to dominate in 2018

The $4 trillion estimated growth of the eCommerce industry in 2020 is a pointer to the fact that you have to gear-up and position your business to benefit from the impact of such growth and here are 10 eCommerce Success Trends In 2018 that will boost your business.

The e-commerce overall growth is startling, in 2017, the growth averaged at $2.3 trillion and is anticipated to rise to 4.5 trillion dollars in 2021 as stated by Statista report. As a result of this enormous growth, there has been a huge transformation and new strategies which continue to be improved daily for better output and customer satisfaction.

One goal you must focus on this year is providing a hyper-personalized customer experience. In a recent study, 88% of customers said they are more likely to shop with online shops that deliver personalized and connected cross-channel experience. This number is huge, thus, the need to make hyper-personalization of customers experience your 2018 focus.

As e-commerce continues to advance at a speedy pace, here are some wave-making trends that are pivotal to remain at the forefront of the competition.


Artificial Intelligence – AI

Artificial Intelligence has invaded every aspect of human life and it is here to stay. The idea of having computers take over work is sad news for many, but for eCommerce, it is a welcomed development. According to Business Insider, 85% of customer interactions will be managed without any human interference by 2020.

This modern technology allows you to provide your customers with more personalized experience by processing and analysing (faster and more efficiently) large amount of customer data to identify patterns in purchase behaviour, credit checks and any other indicators that can help you present to the customer the exact product they need or may be thinking about buying from you. One of the most sort after and rewarding Artificial Intelligence technology that you must consider in 2018 to dominate is the chatbots.

Chatbots, according to tech emergency, chatbots is expected to be the number 1 consumer application of Artificial Intelligence in the next 5 years. The amazing thing is that the use of this modern technology is limited only by your imagination and creativity. This bot can be used for everything from helping a customer reset a password, to getting an updated account balance or finding a specific discount item on your site. With chatbots, you can provide your customers with a very personalized chat experience and without a human agent at the other end. It can also create opportunities for returning customers to attract other customers to you because of their experience.

Real-Time Pricing & Incentives Natural Language Search Real-Time Product Targeting
Visual Search In-Store Visual Monitoring Conversational Commerce
Predictive Merchandising Sizing & Styling Multichannel Marketing
Integrated Online & In-store Analytics Location-Based Marketing & Analytics

Below is a list of some of the vendors in this quickly growing space.


Virtual Reality – VR

Also called Immersive Multimedia or Computer-Stimulated Reality, this is a modern technology which is slowly but gradually creeping into the eCommerce industry, it mimics real-life shopping experience. It is predicted that growth in Virtual Reality will reach $4 billion in 2018.Virtual Reality

With the Virtual Reality technology, you get to engage your customers at an emotional level, something other traditional marketing strategies lack. The customer is able to interact with a product as they would in a brick-and-mortar store. With this technology, customers will no longer be stuck on the static product page on your website but can wander in a virtual mall to make their purchase. The retail giant Alibaba launched a Virtual Reality store Buy+ which allows customers with the aid of a cardboard Virtual Reality headset and their smartphones to wander around a virtual mall while making their purchases in real time.

69.23% is the figure for average shopping cart abandonment rate for eCommerce, but with more immersive experiences of an interactive content and capabilities like a 360-degree video, this figure will be reduced drastically. This technology is completely immersive and engages the customer at the sensory level; this keeps their focus on you and what you have placed in front of them. More so, Virtual Reality can help you put a product in front of a customer before it is actually created, the feedback you get from these offers you a huge competitive advantage and saves cost. Just imagine the turn-over you will accrue if you have this kind technology incorporated into your business in 2018.


Augmented Reality -AR

Unlike Virtual Reality which creates an artificial environment, Augmented Reality integrates digital Augmented reality information with the customer’s environment by overlaying new information on top of it in real time.

Augmented Reality
Augmented Reality

Tactile contact has been identified as one of the factors that significantly increase sales but is impossible for eCommerce customers unless with Augmented Reality. A new study shows that 40% of customers will pay more for products, as long as they can have the touch-and-feel experience which Augmented Reality makes possible for eCommerce customers through impressive-quality 3D holograms.

The Augmented Reality technology also provides customers with the opportunity to modify and express their preferences as they shop. Preferences like color, size, and style are very important to customers and 77% of customers (as shown in a recent research) would prefer to use Augmented Reality to observe these diversities before they pay for a product. When customers are able to convert their imaginations to reality at your e-shop, they keep coming back to you.


Smart Search

Are customers able to find exactly what they want on your site? Relevance and accuracy of a search are one of the factors that build lasting impression on potential customers, with a high tendency of converting them to paying customers. Using ‘auto-strategic’ is a very strategic tool which allows your customers to articulate the particular product they want as they let you lead them to the desired landing page.

You should definitely maximize the benefits of Natural language processing in making searches smart on your site. Natural language processing is the technology that can help improve customer’s searches, bringing customized messages and solutions to customers at the right time and right platform.


Tailored Shopping Experience

One of the important customer information you need at your fingertips is the knowledge that customers shop for different reasons, as such a broadly defined experience will not work anymore (even if it used to). The deal right now is to give each customer a personalized service.

Using data analytics to understand the customer’s journey will help you achieve this goal. Insights given by the analytics of the customer’s journey (such as how the customer found you, what they are interested in, what affects their purchase decisions etc), will help you give a more personalized experience. With a customer’s purchase history, for example, you can suggest similar products.


Mobile-based Traffic

Traffics to websites have been growing over the years and there is a predicted exponential growth of about 8-times the current rate by the year 2020. It is therefore important that you position your business to reap from the increase in conversions that this foreseen growth will produce when you increase traffic to your site. There are various means to achieve this, one of which is maximizing the numerous social media platforms available.


Video Content

Studies have shown that videos increase sales by 70% because it gives customers a better understanding of the product they are paying for and it enhances their engagement. Getting the hang of how to use a product by watching a video for a few minutes is way more interesting for any customer than going through a heap of text. So increase customer engagement this year by including more product videos on your site.


User-behaviour Analytics

A good understanding of your customer’s behavior is the key to bringing the increase in sales and conversions you desire in 2018. This is not Google analytics, but a more complex approach to processing and analyzing customer’s data. With this method, a more accurate portrait of a customer’s need can be gotten. Armed with an accurate customer image, you can tailor emails and offers to their particular needs and history. This level of personalization will greatly increase conversion rates for you.


Delivery on the Same Day

90% of customers wish to get their orders on the same day and this is almost impossible for most e-shops. This is a big opportunity for you to beat the competition. Considering the number of customers that will stick with you and the number of prospective customers that will get attracted to you if you deliver on the same day, then you should totally explore this trend.


Single eCommerce Network

This particularly has to do with online shopping with a convenient pick-up at a brick-and-mortar store. This is a flexible system that allows e-shops to cooperate and collaborate with a single network to ease pick-up of products ordered by their customers. This reduces the length of time for delivery and will surely save you cost.

At the heart of your eCommerce success in 2018 is the need to put your customer first, especially their need for a more personalized experience while shopping with you. Whatever choices you make this year, ensure it draws you closer to this goal. Very importantly, explore available technologies as much as you can to give your customers the best e-shopping experience. Remember to keep abreast with latest trends and development dominating the e-commerce industry.

If you have any query, please post your comment below and we will get back to you shortly. You can also ask for a free consultation if you would like to know more.

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SMAC Boost to your Business

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Give your business a SMAC boost

SMAC or the social, mobile, analytics and cloud are the new innovative concepts of four different technologies that rule the modern business.

SMAC is a powerful ecosystem to improve the operations of a business. It creates a good bonding with the customers of a business with lesser overhead. You can reach maximum customers with this process. A great combination of these four systems gives a free rein to the new, innovative business ideas regarding the business methodologies, workflows, products, and services. SMAC is actually a single tool and comprehensive technology to provide holistic and innovative solutions for business.

This fusion of four new technologies combines to form a key disruptive change in the technological world. People of the modern age are expecting more flexibility in their business by promoting an ability to work anywhere, anytime from their own devices.

These expectations are getting more impact on the way, how the businesses interact with the customers. The customers are also driving the change.

SMAC has been introduced newly and so the system becomes cheap and robust enough for different purposes.

SMAC: Social-Mobility-Analytics-Cloud

Social Media Trends

Social Media and the impact of it is quite vast nowadays. It is now one of the most important areas to focus on modern businesses. Social media is now more instrumental to shape up the consumer’s decision and their behavior.

Social media and its importance are now growing exponentially. People are now using platforms to advise and give ideas to others about what the products are, what they should buy, where to buy the products from? and even the concerns they will have to deal with.

For brand building and customer engagement, social media is opening so much scope. It is now the foremost important thing for every business enterprise to set up a good social media strategy. But sadly most of the people are using the social media platforms only for customer service purposes. There are many business enterprises that use the platform for marketing and sales only.

Social media is now the best way to reach out to the customers by sharing different knowledge through various networks to boost up the best marketing results for a company.

Mobility: “Bring your own device”

Mobile technology is bigger now. Most of the people own smartphones nowadays, even the young people too. Mobile technology is now everywhere.

“Bring your own device” concept is becoming popular with the employees while they spend most of the time at their workplace or even work at their leisure time. Mobile devices have now revolutionized the way people are accessing the digital content.

M-commerce is the newest concept in this genre, a new stream of business. With the revolution of tablets and smartphones, digital contents are now very easy to access for the customers. With such simple and easy accessibility there is a dramatic change from laptop or desktop to mobiles. Mobile devices are now the best way of mobility and flexibility. Users can access data now without going to a fixed place.

Mobile banking facility is the newest thing in the financial service industry that grows so fast. Mobile banking service is becoming popular due to the increasing use of mobile devices. Not only the Customers are buying different products now by using the mobile devices but they are performing pre-buying procedures too, like browsing different products and services or the comparison of products.

Mobile devices are endorsing a useful channel between the buyers and sellers. Different enterprises are jumping for a new service only when they are mobile ready or when they are launching the products with mobile applications. This is now the growing trend of our new age society.

Analytics: Utilized & Analyzed

If you have decided to set your marketing strategy via social media and take mobile technology into account, it is quite essential to measure your success. There are so many analysis-software that are very suitable to measure the social media marketing campaigns. Many paid sources are available now at very reasonable cost.

There are also free resources on few websites. You can determine every detail of your potential customers and how successful your particular adverts can be, and these can also measure the return on your investment in social media.

Each year enterprises generate lots of data of their ongoing works. Keeping the data analysis in a proper way is possible with the use of low-cost hardware.

It can make the process feasible to salvage and process moreAnalytics info. These data are hugely valuable for the companies if they have properly utilized and analyzed the data and these can be used later as the competitive tools of the enterprises.

For every company, it is essential to identify different prospect of data analytics that can be stored for future use to make the right strategies for their business. With this process, the retailers can get an idea about the selling status of their products before launching it and the interest level of the customers for certain products or services previously.

To build up the future activities of a company, predictive analytics are merely important.

There are few sources that the company can use to have their data analysis for different economic years.

  • Comprising of internet data including the records of social media and the links of social networking.
  • Initial researches of the company including the experiments, observations and different types of surveys.
  • Research on the industry reports, business data, and consumer data.
    Location-based data, geospatial data and the data of mobile devices.
  • Available data of images like satellite image, video, and the surveillance
    Vendor catalogs, data from the supply chain, quality information of any product and pricing details.
  • Different types of data sensors including telemetry.

Cloud Computing

Cloud ComputingCloud computing is a  practice to keep the files and documents on a remote set of servers that can be accessed via broadband. With this, you can get a huge set of data saved quickly and securely.

Clouds are used mostly for offsite backups of a company. The use of the cloud computing enables for working with tablets, laptops, smartphones and sharing files across devices and users.

If you have any query, post comment below we will get back. You can ask for a free consultation if you need any assistance.

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How To Become An Online Entity

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A Quick Essential Tips On How To Become An Online Entity

[ Local Business – Organization – Personal ]: Using JSON-LD & Knowledge Graph

Ever heard of JSON-LD & Knowledge Graph? If not, then you surely are missing out a lot. In fact, these two have become vital items for digital marketers in today’s world.

Nevertheless, there is no need for you to be worried much as we would be providing you a few quick essential tips on how you can become an online entity using these two methods.

ON DECEMBER 16, 2015 GOOGLE RELEASED their Knowledge Graph Search API which allows you to query their Knowledge Graph for entities. The announcement was made via the Freebase.


how I was able to make myself an entity using api or widget

Here is Google Developers video that explains how the Knowledge Graph works.

Google Knowledge Graph API

WordPress Widget:


Google inc Google knowledge graph

# 1

Make the knowledge graph know the things that can be found on your site

Before the actual query process is done, indexing and the analysis of the content is done first. This process is essential to boost the answer presentation including pre-extracting as well as disambiguating entities. There is a need for you to know that Google has created the knowledge graph in order to give an identity to an entity.

Through the creation of these identities, search engines can then understand the intent of the user for the ambiguous search query that they have performed. So, instead of matching the query to the keywords used, the search engine would then try to understand what you mean with your query.

This is the reason why you need to make the knowledge graph know the things that can be found on your site.

# 2

Connect and define your site’s identities

The specific content pages on your site including your products, events and executive profile pages should be marked up. That way, Google would have an easier time determining where to find the content that is being searched for all the other content on your site.

Then, after marking up your content, you can start defining your entity so that Google would have an idea on its relation with the other entities. There are so many ways for you do this, one is to use open data sources that are specific to your city, country or industry.

# 3

Consistency is the key

In all of your data sources, everything should be consistent, especially when it comes to the phone number, name and even the address that you are using. Consistency in your URL is also very important.

For example, if you have used only www. on one of your data sources, then it is not suggested for you to add http:// before it.

# 4

Implement an organization schema markup

On your website, don’t forget to implement an organization schema markup. On the other hand, if you are doing this for an individual, then you can use the person markup. Make sure to specify your social profiles and your logo.

There is a need for you to know that you can actually specify the specific image that Google should use as the logo of your organization on the knowledge graph.

On the other hand, when you markup your profile links, the algorithm of Google processes your specified profile and then displays the profile that is most relevant to the query made by the user.

Also, make sure that what you have marked up is visible to the user. This can help you achieve better recognition and broader reach in search results.

# 5

Troubleshoot your markup

You can troubleshoot your markup by using a structured data testing tool. This ensures that the properties specify suitable values like the correct logo, contact information, and name. You can also make suggested changes to the knowledge graph card.

For example, once Google as crawled on your marked-up page and you have seen information that is incorrect, you should report it immediately. This can be done by simply clicking on the “Feedback” link that can be found at the bottom of the card.

Now, in case you are a recognized entity or authority, then you would be provided with more options for editing. You also need to tell Google in case there is something on your page that needs to be updated and whether or not it has something to do with the entity.

Popuplar Links



So, if you wanted to become an online entity with the use of JSON-LD& knowledge graph, just all the tips mentioned and discussed in this article to ensure that you can achieve your goal fast and without any fail. If you have any query, post comment below we will get back. You can ask for a free consultation if you need any assistance.

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