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The salonMonster blogs about the salon industry, hair, fashion, style, design, marketing and business. Great tips to add some style to your salon or get some inspirations for a new marketing campaign

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There’s no better way to turn your dreams of business success into reality than by setting up a selfie station. If you’ve already got a selfie station set up, read on for inspiration and tips. If you’re thinking, “a WHAT station?” we’ll fill you in. The post How to Set Up A Selfie Station appeared first on The Parlour by...

By Meghan Ford

“All our dreams can come true, if we have the courage to pursue them.” — Walt Disney

There’s no better way to make your dreams of business success come true than by setting up a selfie station. The expression “a picture’s worth a thousand words” has never been more true than in our Instagram world.

If you’ve already got a selfie station set up, read on for inspiration and tips. If you’re thinking, “a WHAT station?” we’ll fill you in. But first, two stories to set the stage.

On to my favorite story

If you’ve met me, you’ll know that I’m a big Disney fangirl. That’s why, in university, I was ecstatic to learn about Disney’s internship program. OMG, working in Disney World – yes please! 

I applied, and after months of waiting, I couldn’t believe it when I found out I was one of the lucky ones. Disney World, here I come! I knew my hard work would pay off, but I never imagined I’d be headed for half a year of magic at one of my favorite places. 

Here’s where my story hooks up with your selfie station. When I arrived in Disney World Florida, I couldn’t wait to get photos of all the famous spots I’d seen on Instagram. Turns out I wasn’t the only one. Disney’s done an incredible job of curating photogenic spots for snagging the perfect shot.

These locations are adored by visitors. Many people take a day just to snap photos in all the amazing spots in the parks. Who doesn’t want that perfect photo to share with friends!

There’s the #bubblegum wall, the #purplewall, and my personal favorite the #youaremostbeautifulwall

And a true success story

For a Canadian Instagram-success story, check out hoteliers and TV stars April Brown and Sarah Sklash. These two managed to quit their jobs and build a new career out of the perfect selfie station. 

They dreamed big and renovated a dumpy motel into the must-stop, Instagrammable June Motel, which they then turned into a successful Netflix series called Motel Makeover.

Now it’s your turn to put this marketing magic to work for your salon. Here’s how to create a bright, easy-to-use selfie station. Basically, it’s a beautiful little corner where clients will want to capture and share their own Instagrammable moments.

Create an atmosphere

• This is your chance to get noticed on social media by letting your aesthetic shine through. Choose the colors and accessories that will attract your people, whether it’s classically elegant, boldly whimsical, or moody and goth. You might even end up on someone’s “most Instagrammable places” lists. 

• Pump up your visual appeal by painting a catchy motivational phrase on the wall or putting up a neon sign. Hey, it worked for the June Motel! 

Light them up

• Your clients can only show off your great work if you show THEM off with good lighting, so don’t skip this step. No natural light? No problem, just brighten up the space with a ring light or some LEDs.

Spread your name and handles

• Make sure your salon or business name is in the backdrop so people can find you.

• Suggest a hashtag and make sure clients tag your social media so you can re-share their content. This will give them an extra boost AND show off your skills. 

Make it easy and fun

• Compliment reluctant clients and ask if they’d like you to take some photos for them. 

• For selfie pros, don’t waste their time on setup. Make it easy for them by providing a phone holder. 

We’ve put together a Pinterest board to further spark your imagination. So, grab a glass of wine, throw on Motel Makeover, and start browsing our board for ideas. 

Photos shared by your clients is priceless marketing. Whatever time and effort you spend on setting up a selfie station will be richly rewarded. 

We’ll be sending some pixie dust your way to help you get going! We’d love you to share your selfie station with us.

The post How to Set Up A Selfie Station appeared first on The Parlour by salonMonster.

because we’ve got another top-tiered list of hairdressing industry podcasts — this time, all women. Get ready to up your game with insider secrets for success and personal growth, tips for career moves, mindset motivation, and savvy industry info. The post Hairdressing Industry Podcasts: Round #4 appeared first on The Parlour by...

Pop in your earbuds because we’ve got another top-tiered list of hairdressing industry podcasts — this time, all women. Get ready to up your game with insider secrets for success and personal growth, tips for career moves, mindset motivation, and savvy industry info. Ready, set, listen!

1. 10 Minute Beauty Business Podcast 

Lexi Lomax doesn’t fool around. Through insightful interviews of industry leaders, she delivers simple strategies you can implement in less than 10 minutes to “improve your biz, grow your revenue and achieve your goals right NOW.” A quick and easy listen that leads to action, just how we like it! 

2. The Beauty Solopreneur

This podcast BY and FOR independent beauty pros empowers solopreneurs with practical guidance on business development and personal growth. Hosted by Independent Beauty Pro’s founder Lynzie Smith, it covers everything from the power of manifestation to contracts, trademarks and copyright law. Listen in if you want to connect with a community of independent hair stylists, barbers, makeup artists, manicurists, estheticians, educators and coaches who are all about supporting beauty solopreneurs.

3. Hairstylist Rising 

This podcast sets you up for your next career move with inspiration from hairstylists, salon owners, suite stylists, business coaches, independent educators, brand educators, and more. Host Jodie Brown also offers mini trainings in mindful marketing to help you achieve ultimate fulfillment in your career and life. Tune in for a wealth of information.

4. She Makes Waves 

Lindsay Mayuga brings you juicy episodes with creative women who are making waves in their business. Lindsay covers everything a hairstylist needs to know, including “beauty, boundaries, business, and babies.” Dive into the deep end with her guests and hook that motivation you need to take the next leap forward. 

We’ve got SO many more recommendations when it comes to beauty biz leaders bringing you top talks. Follow along as we continue to share more game-changing hairdressing industry podcasts. 

View all our podcast recommendations in our hair salon podcast mega list.

The post Hairdressing Industry Podcasts: Round #4 appeared first on The Parlour by salonMonster.

A good styling chair is essential for any hair stylist. Your chair is something you’ll use every day, so take the time to find that perfect match.  The post Styling Chair – An Essential appeared first on The Parlour by salonMonster.

A good styling chair is essential for any hair stylist. With so many options out there, you’ve got lots to consider. You’ll need comfort for you and your clients, of course. But aesthetics are everything, so you’ll also want a perfect fit for your salon space. Your chair is something you’ll use every day, so take the time to find that perfect match. 

What makes a good styling chair:

• Comfortable for your clients
• Comfortable for you
• Easy to clean
• Practical materials like vinyl + chrome
• Smooth hydraulics

Questions to ask yourself:

• How much do you want to spend?
• Will it enhance the aesthetic of your salon?
• What functions do you need (such as adjustable base, lockable height, removable headrest, etc.)?
• How much space do you have for your chair? 
• Are you buying more than one?
• What base is right for you and your space? (such as regular round, flat square, flat round, Italian, or star)

Have a look at these awesome styling chairs:

Prado

Cinque

Churchill

Kona

Astrid

Harp

Cove

Choco

Shiki

Plexi

Raquel

Charme

Tulipa

House of Hampton 

Orren Ellis 

Barberpub

Herman

Maybe none of these fit your salon, that’s okay. Here are a few companies we suggest when looking for that perfect salon styling chair: 

• Minerva
• Takara Belmont
• Belvedere
• Wayfair

Have fun browsing! 

The post Styling Chair – An Essential appeared first on The Parlour by salonMonster.

There are some easy things you can do to get your business out there. We’ve put together 11 easy ways to advertise your salon.  The post 11 Ways To Advertise Your Salon appeared first on The Parlour by salonMonster.

Looking for some ways to boost your clientele? New clients won’t magically show up at your salon, but there are some easy things you can do to get your business out there. We’ve put together 11 easy ways to advertise your salon. 

1. Offer referral rewards

Never underestimate the power of word of mouth. Your existing client base is an amazing resource for finding new clients. They already love your work (we hope) and their friends trust them. Providing an incentive to get them to rave about you can help sweeten the deal.

Depending on what suits your business, you can offer:

1. A discount for every referral
2. A product gift pack
3. A gift certificate they can use in the salon

Make it easy for clients to refer you with an easy-to-share link or by having your business cards on hand for them to take and share.

2. Network at local events

Are you the social type? Networking in person is a great way to meet potential clients, especially if you have a special interest or hobby. Get out there and participate in events in your local community. Why not  sponsor an event? The cost is usually low, and you’re sure to get your name out there. 

Check out your local news or sites like Eventbrite.ca and Meetup.com to find out what’s happening in your community.

3. Do a giveaway

Doing a giveaway promotion for a salon service or product can really get people excited. There are lots of great ways to do a giveaway:

1. Donate to a local silent auction for a cause you believe in. You’ll often get your name in the promotional materials and you can convert the prize winner into a customer for life.
2. Get together with some other local businesses and hold an Instagram or Facebook giveaway. Each business can contribute something to the giveaway pack and promote it on their social media, so you benefit from each other’s customer base. You’ll grow your social media followers and hopefully win some new customers.
3. Use a software tool like KingSumo.com to create your own giveaway to grow your email marketing list. 

4. Set up a selfie station

A selfie station can be the perfect prompt to get your clients to share your amazing work with their followers! It’s amazing how powerful this can be. Some clients are already amazing spokesmodels.

Make sure you make it easy for them with:

1. An aesthetically pleasing background
2. Good lighting
3. Your salon name visible in the backdrop
4. A suggested hashtag and your social media handle
5. A helping hand to take the photo   

5. Use email marketing

Email marketing is still one of the best ways to connect with your customers. Social media posts only reach a small audience (about 5%!), but emails get through to almost everyone you send them to.

Your customers want to hear from you! Make sure you put together a compelling read with some helpful tips or fun information that will increase the chance of them forwarding it to their friends. 

There’s lots of great software solutions to help you manage your email list:

• Use salonMonster’s built-in email marketing
• Check out Mailchimp’s free plan: ​​https://mailchimp.com/ 
• Go for a simpler version: https://www.tinyletter.com/

6. Advertise on social media 

Social media ads can be a great way to share your work with targeted potential customers in your area. It’s especially effective when using visual networks like Facebook and Instagram. You don’t have to spend a lot of money to give this a try.

Make sure you target your audience carefully so you’re only spending money on potential clients in your area. Try a few different test ads to see what works the best. Sometimes it will take a bit to figure out the best image/text combo for your ad, so keep trying.

7. Offer easy online booking

Don’t underestimate the importance of making it easy for new clients to book with you. Not everyone wants to call the salon or stop by to say hi and book. Using an online booking service lets clients book at their convenience, 24/7.

Make sure your online booking is easy to find:

• Put it on your website
• Link to it from your social media profiles
• Include it on your business card
• Post it in your salon window so bypassers can easily book

8. Promote a bundle or special offer

Using a special offer or bundling some services or products can be a great way to attract new salon traffic. Aim to offer value without unnecessarily discounting your hard work. If you are offering a discount, try to structure it so you can upsell the client during the service and increase your profit. 

For example, offer 25% off a second product when a customer purchases two, or offer a free product with their service.

9. Use Google’s geotargeted ads for walk-in bookings 

Many people search for a good stylist online using aGoogle. It’s easy to use Google’s advertising tools to get yourself to the top of the list in your area. You can even advertise right on the map. When setting up your ads make sure you appropriately target them to your local audience through geotargeting.

10. Ask for salon reviews 

Customer reviews are a great form of social proof and a terrific way to win new clients. Reviews give people a way to vet your work before they book.

Encourage your existing customers to leave a review by sending them a follow-up email after their appointment.

Make a competition out of it: put together a prize pack and a deadline. Then pick a winner from the customers who left a review.

11. Teach a class or workshop 

Providing free education in person or online can be a great way to meet potential new clients and build their trust in your work. We’ve seen some great ideas over the years:

• Classes for dads to learn how to do their daughters’ hair
• How to maintain your hair colour
• A natural hair care seminar
• A class on products for long, curly hair

And one more bonus tip: Prebook your clients before they leave

This isn’t really advertising, but it’s a great way to get more bookings out of your existing client base. On average, a stylist can make $15,000 more per year simply by prebooking their client’s next appointment before they leave the salon.

Not only will this increase your income, it will make your clients happier as well.

Make it even more desirable by holding a quarterly prize draw that clients are automatically entered into when they prebook.

We challenge you to put one of these promotional ideas into action. Pick one that best suits your style and is fun to do, relatively easy and will have a positive impact on your business. We’d love to hear how it goes! Go ahead, advertise your salon!

The post 11 Ways To Advertise Your Salon appeared first on The Parlour by salonMonster.

We’ve got resources, guides, and in-depth chats from leaders in the industry. The list may be short, but it packs a punch. There’s no way you won’t love these, so here you go, three beauty biz leaders bringing you their top industry podcasts. The post Top Hair Industry Podcasts: Round Three! appeared first on The Parlour by...

Who’s up for another round of hair industry PODCASTS!? 

We’ve got resources, guides, and in-depth chats from leaders in the industry. The list may be short, but it packs a punch. There’s no way you won’t love these, so here you go, three hair industry leaders bringing you their top industry podcasts:

1. How To Cut It In The Hairdressing Industry

Your one-stop shop as a resource guide for success in the hair industry, hosted by Dom Lehane. His topics range from hair and beauty to fashion. He interviews creative industry leaders who will not only inform you, they’ll motivate you to take your career to the next level. No matter what level you’re at in the hair industry, this podcast will inspire you!

2. Grow My Salon Business

Host Antony Whitaker dives deep in these talks with thought leaders on the business side of the hairdressing industry. Every episode features insightful, provocative ideas that will challenge and inspire you. Tune in if you want to grow your salon business. 

3. Hair Uncut

It’s honest. It’s in-depth. It’s real-time exploration. Kelly Gorsuch offers observations, principles, and wisdom you can put into action. Stylists, barbers, and salon owners deliver the industry savvy that will help you master your hair business. 

We’ve got SO many more recommendations for top hair industry podcasts. Keep following along as we bring you even more game-changing industry-insider hair talks.

View all our hair industry podcast recommendations in our hair salon podcast mega list.

The post Top Hair Industry Podcasts: Round Three! appeared first on The Parlour by salonMonster.

We love a great ad, especially when it involves hair! Check out these hair ads that will make you stop in your tracks.  Exposed & Elevated What a clever way to advertise hair replacements! Witty and subtle, this is such a brilliant promotion from Folliderm. Superior Hold Talk about graphic proof of holding power, this […] The post Hair Ads That Make You Do a Double Take appeared first on The Parlour by...

We love a great ad, especially when it involves hair! Check out these hair ads that will make you stop in your tracks. 

Exposed & Elevated

What a clever way to advertise hair replacements! Witty and subtle, this is such a brilliant promotion from Folliderm.

Superior Hold

Talk about graphic proof of holding power, this showcase from Bench really grabs attention – and hair! 

Stability Handle

Johnny Andrean knows how to subvert our expectations by using an object we all know to demonstrate stability. No way to miss this, with its punch of bright red against the neutral white, black and grey.

Sunset Hair

A perfect marriage of concept and image, the sky does the talking for this Koleston hair color product. Simple and evocative.

Door Handle

Pantene really wins for their bounty of unique and clever ads. 

Trucker Ponytail

Pantene with yet another surprising image that tells a story.  

Rapunzel

Rapunzel, Rapunzel, let down your hair! Made you look, right? To demonstrate their no-break product,  Pantene had professional climbers ascend this massive braid in Toronto.

Strong Hair

We get it immediately in this ad from Malaysia: your hair will be THAT strong when you use Pantene done by Grey.

Escalator

Pantene shampoo between escalators in Shanghai China. No need to say “silky and long” when the picture says it so well. A standout ad. 

Split Ending 

Looking at this ad, you can’t NOT think of split ends and how Pantene helps prevent them. 

Knotted Fiasco 

Pert got it right in this boldly simple ad. You don’t want your hair scared, do you?

The Head & Shoulders 

Head & Shoulders took the iconic Mona Lisa and made it tell their story. You’ll see no dandruff from this view. 

Dandruff prevention

Problem and solution all in a single image! This clever “salt shaker” shows us what we don’t want (dandruff), while containing an anti-dandruff shampoo. So clever! Pantene, of course. 

We hope you enjoyed these hair ads as much as our team did!

The post Hair Ads That Make You Do a Double Take appeared first on The Parlour by salonMonster.

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