Crawler
Also known as Spider or Robot, a crawler is a search engine program that 'crawls' the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine's Index. This allows search engines....... read the full definition Crawler
Delisted
Also known as banned or blacklisted, a delisted site is a URL that has been removed from a search engine's Index, typically for engaging in Black Hat SEO. Delisted sites are ignored by search engines. read the full definition Delisted
Description Tag
Also known as a meta description tag, a description tag is a short HTML paragraph that provides search engines with a description of a page's content for search engine Index purposes. The description tag is not displayed on the website itself, and....... read the full definition Description Tag
Directory
A directory is an Index of websites compiled by people rather than a Crawler. Directories can be general or divided into specific categories and subcategories. A directory's servers provide relevant lists of registered sites in response to user....... read the full definition Directory
Doorway Page
Also known as a gateway page or jump page, a doorway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. Some search engines frown on doorway pages as a softer....... read the full definition Doorway Page
Dynamic Content
Dynamic content is web content such as Search Engine Results Pages (SERPS) that are generated or changed based on database information or user activity. Web pages that remain the same for all visitors in every context contain 'static content.'....... read the full definition Dynamic Content
Flash Optimization
Flash is a vector graphics-based animation program developed by Macromedia. Most corporate sites feature Flash movies/animation, yet because search engine Crawlers were designed to index HTML text, sites that favor Flash over text are difficult or even....... read the full definition Flash Optimization
Gateway Page
Also known as a doorway page or jump page, a gateway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. Some search engines frown on gateway pages as a softer....... read the full definition Gateway Page
Geographic Segmentation
Geographic segmentation is the use of Analytics to categorize a site's web traffic by the physical locations from which it originated. read the full definition Geographic Segmentation
Geographical Targeting
Geographical targeting is the focusing of Search Engine Marketing on states, counties, cities and neighborhoods that are important to a company's business. One basic aspect of geographical targeting is adding the names of relevant cities or streets....... read the full definition Geographical Targeting
Google AdSense
Google AdSense is an ad-serving program operated by Google that provides relevant text, image, and video-based advertisements to enrolled site owners. Advertisers register via Google AdWords and pay for ads on a Pay-Per-Click, Cost-Per-Thousand or....... read the full definition Google AdSense
Google AdWords
Google AdWords is the Keyword Submission program that determines the advertising rates and keywords used in the Google AdSense program. Advertisers bid on the keywords that are relevant to their businesses. Ranked ads then appear as sponsored links on....... read the full definition Google AdWords
