Keyword Marketing
Keyword marketing is the use of keyword-optimized content and keyword-specific Link Text to emphasize a site's relevancy to those terms and thereby increase Rank for related web queries. Keyword marketing can also be done through keyword-based ad....... read the full definition Keyword Marketing
Keyword Submission
Keyword submission is an all-inclusive term for the keyword research/selection, bid cost assessment and budgeting that companies undertake to begin Pay-Per-Click keyword campaigns with advertising networks such as Google AdWords, Yahoo! Sponsored Search....... read the full definition Keyword Submission
Landing Page
The landing page is the page on which a visitor 'lands' after clicking a search engine listing, email link, Banner Ad, Cost-Per-Click ad, or other ad/link. The landing page can be a site's homepage, but is usually a page designed to....... read the full definition Landing Page
Link
Also known as hyperlink or HTML link, a link is an image or portion of text that when clicked on by a user opens another web page or jumps the browser to a different portion of the current page. Inbound Links with keyword-relevant Link Text are an....... read the full definition Link
Link Baiting
Link baiting is the creation of content that incites users to link to your page from another website. The types of link bait vary tremendously, but they include highly informative articles or news stories, useful resources and sometimes controversial or....... read the full definition Link Baiting
Link Exchange
A link exchange is a quid pro quo arrangement or reciprocal link exchange between two sites. Reciprocal links usually lead to the home page of the associate site. read the full definition Link Exchange
Link Farm
A link farm is a webpage or group of webpages that exist solely to increase the number of Backlinks in a site's link network. A link farm is meant to increase a site's PageRank or popularity and thus improve its search engine Position........ read the full definition Link Farm
Link Popularity
Link popularity is the measure of how popular a webpage is by the number of Backlinks it has. However, link popularity is not solely a matter of quantity. Page Rank is achieved when Backlinks are located on reputable, relevant sites rather than....... read the full definition Link Popularity
Link Text
Also known as anchor text, link text is the visible, clickable text between the HTML anchor and tags. Clicking on link text activates a Hyperlink to another web site. Link text is very important in Search Engine Optimization because search engine....... read the full definition Link Text
Listings
Listings are the indexed sites that appear in ranked order on a Search Engine Results Page in response to a user Query. read the full definition Listings
Local Search
Local search refers to both the addition of geographical keywords (cities, streets, etc.) to Search Terms and the use of Yellow Pages-type Search Engines such as Google Maps, Yahoo! Local and AskCity to find business services in a particular zip code........ read the full definition Local Search
Marketing Analytics
Marketing analytics is a branch of Analytics concerned specifically with marketing-related information from organic and paid search engine traffic, such as Unique Visitors, keyword-generated sales, Cost-Per-Click advertising, Click Fraud, Search Engine....... read the full definition Marketing Analytics
