Paid Listings
Paid Listings, as opposed to Natural Listings or Organic Listings, are sites that appear on a Results Page because money was paid to the search engine for inclusion and/or position. Paid listings is used as an all-inclusive term for the practices of....... read the full definition Paid Listings
Paid Placement
Paid placement is a program in which advertisers' listings are guaranteed to appear on a Results Page when particular Keywords are searched. The ranking of paid placement listings is determined by competitive bidding. Unlike Paid Inclusion....... read the full definition Paid Placement
Pay-Per-Click
Also known as cost-per-click or pay-for-performance, pay-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads. This Click-Through Rate-based....... read the full definition Pay-Per-Click
Position
Also known as rank, position is the place a website occupies relative to the first listing on an Algorithmic Results page in response to a Keyword query. The first page displays Listings in the one through ten positions, the second page eleven through....... read the full definition Position
Position Reporting
Position reporting is the monitoring of daily changes in search engine Position for indexed URLs that have been optimized for specific keywords by a Search Engine Optimization Company. Position reporting is also used to generate a Search Engine Ranking Report. read the full definition Position Reporting
Professional Search Engine Optimization
Professional search engine optimization is the modification of a website by an SEO company in order to increase its Position and Page Rank and improve its Click-Through Rate and Conversion Rate. read the full definition Professional Search Engine Optimization
Query
A query is a question or instance of questioning. A search engine query is a user's request for the information (i.e. webpages) in a search engine's Index that is most relevant to a Keyword or set of Search Terms. Query is sometimes used to....... read the full definition Query
Rank
Also known as position, rank is the place a website occupies relative to the first listing on an Algorithmic Results page in response to a Keyword query. The first page displays Listings in the one through ten positions, the second page eleven through....... read the full definition Rank
Reciprocal Link Exchange
A reciprocal link exchange is a quid pro quo arrangement or link exchange between two sites. Reciprocal links usually lead to the home page of the associate site, or a specific category or content of a page. read the full definition Reciprocal Link Exchange
Registration
Also known as search engine registration or search engine submission, registration is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Registration is a basic....... read the full definition Registration
Results Page
Also known as search engine results page, the results page is the collection of ranked Listings displayed in response to a search engine Query. read the full definition Results Page
Robot
Also known as Crawler or Spider, a robot is a search engine program that 'crawls' the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine's Index. This allows search engines....... read the full definition Robot
