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SFWP Experts | San Francisco Wordpress Development Agency

Rated: 4.00 / 5 | 384 listing views SFWP Experts | San Francisco Wordpress Development Agency Web Domain Authority Directory

 

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  • 415-481-3385
  • Dev joshi
  • August 20, 2018 09:08:04 AM

A Little About Us

SFWP Worpdress Experts is the leading San Francisco Wordpress Development Company provides quality and top notch wordpress web development services. We create business oriented websites that are comprehensive, highly responsive, and easily maintainable that reflects all of our WordPress development expertise. You can check our website to know more about the quality of our services, where you can obtain a clear picture of the quality of our work.

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    3 Easy Steps to Create Awesome User-Generated Content

    Coke once started a campaign called “Share a Coke campaign” man it worked wonders. Here’s an example of how it has affected the Australians. 3% increase in sales transactions 4%... The post 3 Easy Steps to Create Awesome User-Generated Content appeared first on Wordpress Website Design | SFWP Wordpress...

    Coke once started a campaign called “Share a Coke campaign” man it worked wonders.

    Here’s an example of how it has affected the Australians.

    • 3% increase in sales transactions
    • 4% increase in volume
    • 870% increase in Facebook traffic
    • 12,020,000 earned media impressions
    • 76k virtual coke cans shared
    • 378k extra coke cans printed at kiosks
    • 330 million impressions on Twitter
    • 170,000 tweets from 160,000 fans
    • 2 out of 5 Australians bought a Share a Coke pack

    All of those selfies that were tagged with #ShareACoke is user-generated content (UGC).

     

    What is User-Generated Content?

    These are testimonials, pictures, blogs, vlogs, tweets etc., generated by the fan base and it’s totally unpaid. It’s more like free advertising for brands. And big companies like Coke and blackberry in 2009 completely exploited UGC for increasing their popularity. Well, it’s a good sign. It indicates that the brands are good and genuine.

    Importance of User-Generated Content

    User testimonials give others how good a product is and UGC is the same thing. On top of that, it’s free and companies do know to play their cards! It’s authentic.

    It’s Cost Effective

    It’s almost free and sometimes brands may use some celebrates to attract people but still, it’s really cost effective.

    Your User-Generated Content Strategy Template

    Now that we know what’s User-Generated Content. let’s create a User-Generated Content for yourself.

    Follow these steps.

     

    Step 1. Define Your Goals for This UGC Campaign

    Here’s a way to define your goal.

    What is the purpose of the campaign?

    It can be used for:

    • Brand awareness
    • Product or feature launch/feedback
    • Promotion advertisement
    • Campaign promotions

    How long will your campaign run?

    Time is everything and if people know the period of campaign, they can join in it whenever they want and will do their best, since it’s the time they choose.

    What type of content do you need?

    It’s the same as knowing the time period but the only difference is that here they will create content.

    You should also provide them with the following information as well.

    • Where are you using the content – social media, website, other advertising?
    • What’s your campaign theme – edgy, fun, wholesome, adventure?
    • What industry are you in, or does that even matter?

     

    Step 2. Know What Your Audience Wants

    In UGC people who create the content may not consume the products. That’s right people creating UGC are totally different from the people, who are the actual consumers.

    UGC creators may not consume your products but they will improve your influence and will drag others to join your campaign.

    There are two types of people in UGC.

    Content creators and content consumers.

    Content creators will create content but they do have their own ulterior motives.

    But you can always motivate one by doing this.

    • Promotional discounts on products
    • Website feature
    • Social media shoutout (popular and free)
    • Surprise free gift

    Content consumers

    These are the opposite side of the same coin. As the name suggests they will only buy products instead of creating content.

     

    Step 3. Logistics

    It’s about time for you to create a plan that will get things moving.

    Planning

    Your planning will completely depend on the scale of your UGC campaign. Here are a few things that you should consider.

    • Number of shares
    • Number of submissions
    • Amount of reach

    Remember, breaking your master plan into smaller goals will be more efficient.

    Campaign Promotion

    Even before the UGC begins you must grab the attention of content generators. Try to find people who are interested rather than skimming through all. Create a buzzword, and trend in the market. And you will have all the leads you need.

    Campaign Communications

    Take the promotions to the next level. Create a landing page consisting of the following information.

    • What you expect from your users to share
    • Clear call to action for submitting entries
    • Mode of submission
    • Submission deadline
    • Rules and guidelines for submission
    • Your contact details
    • Permissions and rights management policy
    • Prize information, judging criteria, and the judging panel
    • Frequently asked questions

    Submissions

    Now the boring, legal and the important stuff. If you are conducting a contest it’s better to have a separate submission page where there should be another page for normal submissions. It will be easy to sort by doing this.

    Here’s the legal stuff.

    1. A brand creates a hashtag and asks followers to use the hashtag on their social media posts
    2. Followers begin using the hashtag, granting implied consent to the brand to use their images

    Finally, you should make sure that you are following these as well.

    1. Ask for permission to use the image
    2. Direct the user to your terms of service
    3. Tell them how to agree to your terms of service
    4. Credit and thank them

    This way you won’t get into trouble.

     

    The post 3 Easy Steps to Create Awesome User-Generated Content appeared first on Wordpress Website Design | SFWP Wordpress Experts℠.


    3 Trade-offs: That Every SEO Strategy Needs

    SEO is one of the most important parts in a website design. The more SEO optimized your site the more revenue you will generate. With that in mind, let’s talk... The post 3 Trade-offs: That Every SEO Strategy Needs appeared first on Wordpress Website Design | SFWP Wordpress...

    SEO is one of the most important parts in a website design. The more SEO optimized your site the more revenue you will generate.

    With that in mind, let’s talk about three primary strategic SEO and their trade-offs.

     

    1. Traffic vs. Relevance

    An SEO strategy definitely needs relevance in the game plan. Because having traffic from users who don’t even have a clue what your website is about then it’s a complete waste. Except when you need more traffic.

    Consider the following:

     

    The Disadvantages of a High Traffic Approach

    • Keywords play a major role in getting high traffic regardless of their relevancy.
    • Less relevancy means more bounce rate. Which in turn, Will affect the companies with poor strategies.

     

    Pros of a High Relevancy, Low Traffic Approach

    • Decreased bounce rates.
    • Less keywords are required.
    • Potential to get new targeted visitors, Who will buy products.
    • More relevant natural anchor text in your earned links.

     

    The Disadvantages of a High Relevancy Approach

    • Implementing high relevance keywords search is pretty difficult and the same as getting high traffic.
    • High relevance doesn’t mean high revenue.
    • High relevancy strategies are difficult to scale, especially without loyal customers.
    • It can limit your brand’s capabilities as such you will be focused only on relevant products or searches.

     

    1. Consumer vs. Influencer

    It’s pretty obvious that websites are meant to attract new consumers and every brand works towards that same goal of achieving revenue through their websites.
    While influencers are people that will get you those consumers with their own methods.

    Consider the following:

    Pros of an Influencer, Industry Targeted Approach

    • Bloggers, vloggers, journalists, and others industries are most likely competing to get more audience. Since they own their authoritative sites. It’s pretty easy to implement SEO.
    • Sharing content on social networks will increase the total influence.
    • Influencer-focused content can be appealing for  B2B opportunities that you may not have considered.

     

    Cons of the Influencer Approach

    • The functions and methods of influencers who can reach your audiences and the businesses are pretty much same for every industry.
    • Industry-focused content is not very effective.

     

    Pros of a Consumer, Interest Focused Approach

    • Consumers will always feel happy when they find information about the products they are looking to buy and they might buy the same products.
    • Once they a product and are how about that, they will start trusting your brand and they might even become your new loyal customers.
    • Consumer-focused content usually has more overall traffic potential.

     

    Cons of the Consumer Approach

    • Consumers will not have over control platforms that use followed links which can help your SEO and can rarely connect you to larger audiences of their own.
    • Consumer-focused content is not meant for influencing new consumers.

     

    1. Trending vs. Evergreen

    Balancing the choice between making content that appeals to people’s desire for novelty and content that stands the test of time is pretty hard to make.

    Let us see if we can balance these two.

     

    Pros of Content About Trending Topics

    • Ongoing trends can give you a good idea about, which has the obvious SEO benefits in terms of earning links and revenue.
    • It doesn’t matter how you deal with a new trend, it may not affect how your competitors will deal with that, sometimes you may get the upper hand.

     

    Cons of a Trending Approach

    • Be aware when choosing a trending topic. Make sure that no has published on the same.
    • Trending topics may produce traffic, but it’s unlikely that it will last longer.

     

    Pros of Content About Evergreen Topics

    • This method will help you to gain more traffic whenever you publish a new article this will help you to do even bigger challenges in the future and you have the freedom to experiment new methods and testing a new way.
    • Evergreen content is designed to solve problems that will continue to exist, while will also help your products to last even more time than usual. the connection between evergreen content and sales is often more direct, even for topics relatively high up the sales funnel.

     

    Cons of an Evergreen Approach

    • It can be difficult to earn attention from influencers for an evergreen topic without introducing some novel information. Acquiring this kind of information can be difficult because your competitors have already published those. It’s the survival of the fittest.
    • Evergreen content typically needs demands more resources, as it should be more comprehensive, in-depth, and well produced than content about trending topics.

     

    Conclusion

    Everyone has their own method of dealing with things is different.  Consider the above information as you develop your brand’s SEO strategy.

     

    The post 3 Trade-offs: That Every SEO Strategy Needs appeared first on Wordpress Website Design | SFWP Wordpress Experts℠.


    Is Your Business Websites Built On WordPress?

    WordPress is like Hollywood superstar in CMS domain. It’s free, open source, easy, efficient, customization, user-friendly and much more. Increasing its influence which is reflected in its market shares. 8... The post Is Your Business Websites Built On WordPress? appeared first on Wordpress Website Design | SFWP Wordpress...

    WordPress is like Hollywood superstar in CMS domain.

    It’s free, open source, easy, efficient, customization, user-friendly and much more.

    Increasing its influence which is reflected in its market shares.

    8 out 10 new users are opting for WordPress for creating their CMS site.

     

    History

    Now let’s take a dive into its history.

    WordPress was introduced in 2003 and is growing ever since. With more than 35% out of the entire internet is using WordPress.

     

    WordPress’ Evolution

    Matt Mullenweg the co-founder of the WordPress is currently pushing the WP to its future with continuously integrating new features to the WordPress.

     

    Who’s Using It

    Well it’s really hard to put every name on this blog, but here are few organizations that are pretty easy to recognize. The Walt Disney Company, Ford, and celebrities like Katy Perry using WordPress for their websites and blogs.

     

    The Future

    To be honest the capabilities of WordPress are limited as of 2018. Since it’s just an editor. But not anymore with the new editor ‘Gutenberg, WordPress will definitely get its major update. Can outclass every other CMS editors.

     

    As a reputed WordPress website design company, we are helping all size of businesses in their digital transition through our suite of mobile responsive websites, eCommerce store, and logo design & experienced marketing professionals.

    The post Is Your Business Websites Built On WordPress? appeared first on Wordpress Website Design | SFWP Wordpress Experts℠.


    Write Your Business Plan for Ecommerce Success

    After the introduction of the internet, our lives became more easy and it also became easy for merchants to create online stores as well. It’s known as e-commerce. So if... The post Write Your Business Plan for Ecommerce Success appeared first on Wordpress Website Design | SFWP Wordpress...

    After the introduction of the internet, our lives became more easy and it also became easy for merchants to create online stores as well.

    It’s known as e-commerce.

    So if you want to start a new e-commerce or if you have already begun selling, and need more profits. Then no worries just create a business plan.

     

    “Why Do I Need a Business Plan?”

     

    Having a comprehensive business plan will definitely you to establish a clear roadmap for your business outset. You can access yourself and your progress, while you can identify all the requirements and resources that you need.

    Finally, it will save you a lot of trouble, time, and money.

     

    Get Started: 1-Page eCommerce Business Plan

    Swiss business theorist by the name of Alexander Osterwalder created a tool called canvas for designing 1-Page eCommerce Business Plan. Well, it’s not the complete plan but it’s a good place to start.

     

    Business Model Canvas Structure

    Here we mention the different sections of the business model canvas:

    • Key Partners: Who is necessary for your business to be successful?
    • Key Activities: What does your business need to do or achieve to be successful?
    • Key Resources: What can you use to benefit your business?
    • Value Proposition: What is your unique selling point?
    • Customer Relationship: What is important in your customer relationships?
    • Channels: How do people hear about your business?
    • Customer Segments: How do you differentiate between customers?
    • Cost Structure: Where will the money go?
    • Revenue Streams: Where does the money come from?

    You can check a few examples from the internet.

     

    How to Use the Business Model Canvas

    Let us see how to use the canvas model.

    You can use the answers of the following questions for filling the canvas.

    1. What do you plan to do?
    2. What needs are you satisfying?
    3. What is your unique selling point?

    Later throw in some keywords. Make sure that your model is flexible enough to adapt to new conditions.

    After filling this, your initial model is complete. Use this canvas as a reference for your original or traditional business model.

     

    The Traditional Business Plan

    It’s time for some formal work. This might sound scary but this is quite easy. Do know that having business model help you get loans and will also give you an edge our your counterparts.

    Now let us see about the six sections that you should include in your business plan.

     

    Section 1. About Your Company

    This is all about your company and what others need to know about your firm, ranging from missions to visions and other goals as well. Including a little bit of history about your company.

    But do always follow a structured manner. Starting from why the customer should choose you over others?

    Vision, mission and value proposition may sound similar but they are different.

    Value Proposition: why the customer should choose you.

    Mission Statement: why your business exists right now.

    Vision Statement: what your business hopes to become in the future.

     

    After adding these three, you can follow the following list.

    • Is your company a sole proprietorship, LLC, or corporation?
    • What date was your business established?
    • What do you sell?
    • What is your industry?
    • What is your businesses history?
    • What are your objectives – short and long-term?
    • Who is your team?

    And other business related data.

     

    Section 2. The Market and Your Competition

    This section is mostly about marketing. And your competition.

    You can use the tools like PEST and SWOT for analysis.

    PEST: Is used find the growth of the factors like political, economic, social, and technological factors.

    While SWOT will help you in recognizing the strengths and weaknesses of your business.

    You can use the following data for SWOT.

    • strengths – what is working for them?
    • weaknesses – what isn’t working for them?
    • opportunities – what are they ready to take advantage of?
    • threats – what are they worried about?

    You can find the templates for both the PEST and SWOT online.

     

    Section 3. Your Marketing Plan

    Let’s talk about customers.

    It’s crucial that you have a plan for getting more customers for your site. You can do a little bit of research about this. The best way to get excellent data is to think like the customers or do a customer interview so that you can know and replicate their tastes in your site. So that more people will be attracted to your site.

    You can use the SALES FUNNEL to achieve the same in a more efficient and easier way.

     

     

    Section 4. Your Business Operations

    In this section, you should be able to create a plan that will reflect all your operations from manufacturing to the production. Including your contingency plan and production process.

    For more reference, you can take a look at this questions.

    • How long it will take to produce a specified number of units of product.
    • What has been done to unify customer feedback into the production of your product or service?
    • What strategy do you have in place to handle a major increase in demand for your product or service?

    Later include the following details as well.

    • Suppliers: the people or businesses, who will be providing the materials you won’t be making yourself.
    • Facilities: where you’ll place your inventory or offices.
    • Personnel: your staff and their duties.
    • Equipment: the tools and technology you need to run your business.
    • Fulfillment: the delivery method you’ll be using to get orders fulfilled.
    • Inventory: how much inventory you’ll keep on hand or stored with a third-party and how you’ll track it.
    • Customer Support: how will customer support requests and complaints and refunds be tracked and integrated?

     

    Section 5. Business Finances

    This section is all about creating a budget for your business. And plan that will get you profit.

    Income Statement: it will show you your expenses, profits, and losses including your income.

    Balance Sheet: all of your assets, net worth and liabilities are shown in this sheet.

    Cash Flow Statement: it’s the same as income statement but the major difference is that it takes into account the actual date that money comes in and goes out.

     

    Section 6. Measuring Your Success

    Finally, we are at the last stage of this plan. Sometimes our plans fall apart or our goals may not seem realistic enough. But must include these two things into your plan.

    1. You will stay on target and be able to celebrate your smaller victories.
    2. You will be able to respond quickly when you fall behind schedule.

    When you feel like you are falling behind then revise your plans once again. If necessary start from the scratch.

    That’s how you design a business plan for e-commerce 🙂

    The post Write Your Business Plan for Ecommerce Success appeared first on Wordpress Website Design | SFWP Wordpress Experts℠.


    7 Techniques To Step Up Your E-Commerce Website Sales ASAP

    Internet users are increasing every day. So is the potential for digital marketing. If you looking to start a new business look nowhere because the internet is your answer. With... The post 7 Techniques To Step Up Your E-Commerce Website Sales ASAP appeared first on Wordpress Website Design | SFWP Wordpress...

    Internet users are increasing every day. So is the potential for digital marketing. If you looking to start a new business look nowhere because the internet is your answer. With UK’s e-commerce to rising 17% from the last year and 8% of Europe’s revenue is coming from online retail it’s a no-brainer that starting an e-commerce business is profitable. What’s great is that if you already own an e-commerce website follow these  7 ways or strategies that will help you step up your game ASAP.

     

    1. Rethink Your E-Commerce Platform

    Does your platform have what it takes? Well, the platforms like Shopify or Magento maybe good live with but what really matters is what’s inside?

    For instance, Manchester-based specialty auto part merchant Awesome GTI managed to increase its revenue by 96% by migrating from Magento to BigCommerce, just like that. So it’s about to choose the right platform that will cater all your needs.

     

    1. Emphasize User-Generated Content

    Who wouldn’t want a 5 star rated product? User reviews, photos, and their thoughts about the product published on the website will have a great effect as such it will increase users trust towards your store. And there are a lot of companies doing the same and earning a ton of cash.

     

    1. Rework Your Product Descriptions

    A detailed a SEO friendly description of a product is very essential. Not only does it act as advertisement to your product but with enough keywords you can actually get more traffic.

    Make sure that your descriptions are not too big but more creative.

     

    1. Integrate Video On-Site

    Do you know what is better than product description? It’s video about the product. More and more people are using the internet every day to do all sorts of things, in which watching videos is also a part. So if you are able to integrate video about your products or the demo videos provided or created by the brands themselves, use those to your advantage and gain more sales.

     

    1. Fine-Tune Your Site’s Design Elements

    Now let’s take about your website. If you think your website is a little bit dull in any aspect don’t hold back use all your skills and tools necessary, to make the best-looking website. Starting from color schemes, layouts and even themes. Choose those wisely. You can use page builder to see these changes in real time.

     

    1. Make Sure You’re Mobile-Friendly

    I was emphasizing that new people are coming to the internet every day since the beginning of this article. The fun fact is that most of them are smartphone users. Normally pc oriented websites are not meant for smartphones and they tend to look ugly when we open them(websites) so make sure that your website is mobile friendly before it’s too late. You can use Google’s tool for the same.

     

    1. Smarten Up Your Site Architecture

    At last, it’s time for the UX. your UX design will decide your SEO score. For example, if you have categorized your products and have better keywords your website might get a much better score than before. So consider this and above all points. Sprinkle in some keywords where possible, create a great UX and you are all set.

     

    In conclusion, if you follow above tips and make changes you will see more traffic than before, and it all boils down to the proper implementation. So all the best 🙂

    The post 7 Techniques To Step Up Your E-Commerce Website Sales ASAP appeared first on Wordpress Website Design | SFWP Wordpress Experts℠.


    5 Easy Ways to Reduce Bounce Rate On Your Website

    First things first, we are not talking about bounce rates of balls, we are talking about bounce rates of a website. It’s pretty similar to window shopping that we all... The post 5 Easy Ways to Reduce Bounce Rate On Your Website appeared first on Wordpress Website Design | SFWP Wordpress...

    First things first, we are not talking about bounce rates of balls, we are talking about bounce rates of a website.

    It’s pretty similar to window shopping that we all are very fond of. When a new customer visits a website for the first time looking for something he or she wants, But most of the times they won’t find what they are looking for and will close the website.

    Don’t get me wrong here as the product/info they want is available on the website but the problem is that they weren’t able to navigate through the website to find what they want. Of course, the companies will lose money because of this. This happens very often. In an analysis by KissMetrics, it’s shown that the average bounce rate for a website is 40.5% and most of them are new visitors.

    So if you own a website, we are pretty sure that you have experienced the same. Don’t worry here are five easy ways to decrease your bounce rate.

     

    1. Focus on Attracting the Right Audience

    Keywords are very important in fact they will decide whether you are going to get any search in the first place. Given their importance people started to mess with keywords to optimize their website and that really affects others. For example, when you search for the word ‘one’ (as in numbers) you will get all sorts of musicals, blogs, etc., instead of the matter, you are looking for!

    Basically, all you have to do is optimize the correct keyword that directly represents your business, so that people will know and find what they are looking for and will stop bouncing. (Most them at least)

     

    1. Reconsider Your Site Navigation

    We all know bounces will happen when people couldn’t find or don’t know how to get to the content. Yes, Even if you have the best content in the entire website, your bounce rate will increase, if your website lacks proper navigation. It should be proper, simple, and appealing to the eye.

     

    1. Show Targeted Content to First Time Visitors

    First time visitors tend to bounce more than the regular ones. It may be due to the fact that they don’t know what to do when entering your site. Show some demos or tutorials for them to understand First-time about your site and try to great them every time.

     

    1. Use Content Recommendations to Increase Engagement

    We encounter content recommendations most of the time in the form of advertisements and other dialogues and for a good reason too. These recommendations help the companies to make more money by making people go through these recommendations and customers also enjoy these types of benefits.

     

    1. Be Mobile-Friendly

    Lastly, be mobile friendly. In this modern era where more than 2 billion+ smartphones were being used, being a mobile-friendly website is a must. If your site is not optimized for mobile then your bounce rates will increase drastically. For instance, there are over a billion websites which are not optimized for smartphones and they suffer a lot of bounce rates.

    The post 5 Easy Ways to Reduce Bounce Rate On Your Website appeared first on Wordpress Website Design | SFWP Wordpress Experts℠.


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