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What can a digital marketing agency mean for your business? Hiring a digital marketing agency can pay enormous dividends to your business but can be a daunting task. With digital transformation changing the industry at an ever-increasing rate, it’s more important than ever to have an agency to help you with online strategies, increasing your […] The post Choosing a Digital Marketing Agency appeared first on ArcStone...
Hiring a digital marketing agency can pay enormous dividends to your business but can be a daunting task. With digital transformation changing the industry at an ever-increasing rate, it’s more important than ever to have an agency to help you with online strategies, increasing your digital footprint, monitoring your SEO placement, and controlling your social media presence.
Tech companies are often tempted by in-house marketing teams, but those teams are often inefficient and expensive. An outside firm just concentrates on one thing, making your business shine! But finding the right firm can be complex. This guide will tell you why tech businesses need marketing agencies the most, what to look for in a digital marketing agency, red flags that tell you what agencies to avoid, and tips for hiring the right agency for you.
Businesses that deal with technology and software are often the same companies that need a digital marketing agency the most. This fact seems paradoxical until you consider:
Every company has its own needs where marketing is concerned. Still, there are specific benchmarks of an excellent digital marketing agency that should not be ignored. For example:
Just as there are certain activities suitable digital marketing agencies always do, there are red flags that should tell you that this is not the agency for you.
Have a project in mind? Let’s chat!
SEO (Search Engine Optimization) is a combination of tactics that boosts the chances of a website ranking better in search results. Websites that invest sufficient efforts in SEO improve their ability to attract traffic, increase the conversion rate, and overall brand awareness. So, what are the quick fixes that can boost your SEO? The post 6 Quick Fixes to Boost Your SEO appeared first on ArcStone...
SEO (Search Engine Optimization) is a combination of tactics that boosts the chances of a website ranking better in search results. Websites that invest sufficient efforts in SEO improve their ability to attract traffic, increase the conversion rate, and overall brand awareness.
Some of the components of page SEO include content or on-page attributes, technical aspects, and a high-quality link profile. A website owner can improve SEO qualities by enhancing site speed, eliminating errors, or fulfilling search engine warnings.
Did you know SEO is a game-changer that can transform your online presence? The boost in organic traffic that comes with effective SEO can also reduce the need for other more expensive marketing initiatives.
So, what are the quick fixes that can boost your SEO?
A broken link is a link that doesn’t lead to any content or destination. Broken links impact negatively on the user’s experience, which leads to de-ranking in Search Result Pages (SERPs). Users get a 404 error whenever there’s a broken link, which means the content has been deleted or relocated without a proper redirect.
Here’s how you can fix the broken link:
A title tag is part of HTML code that labels a web page with a title. It is located on either a web title bar or Search Engine Result Pages (SERPs). An optimized title tag is one of the key areas that positively impact page SEO. Consequently, optimized title tags help content to rank better, improve page Click-Through-Rate(CTR), and drive more traffic to a site.
Here’s how optimized title tags can improve page CTR:
Cornerstone content is a collection of web pages that define or set the direction of the site’s purpose. They comprise core product pages and any comprehensive knowledge that your audience needs to know. Linking subsequent pages to cornerstone content impacts a site’s SEO positively.
Here’s how cornerstone content improves site SEO:
A meta description is a blurb of text that best describes a webpage. Google rewards site pages that have simple, concise, and compelling meta descriptions with high rankings. They also improve the Click-through-Rate of a page, which is essential in boosting site traffic.
Here’s why you should prioritize meta description to boost SEO:
An updated meta description improves CTR and traffic to your site. Consequently, Google receives signals of a highly important page and ranks it better in SERPs.
Quality and informative external links add credibility and trust to your site, whereas low-quality external links hurt your site. An external link increases the value that you’re offering to the readers and translates to superior SEO. That said, it’s important to provide sufficient external links from authoritative sites that offer relevant content.
Here’s how external links transform your SEO:
Qualities external links are all about relevant content, choosing a quality site, and complementing the information on your page. As a result, users get maximum value and encounter minimal lags, contributing to a positive user experience.
Search engines pick the positive user experience and reward it with a superior Google ranking. Equally, Google associates high-quality external links with great content, a component of excellent SEO traits.
As of January 2021, 92.6% of 4.7 billion internet users access the internet using mobile devices. The vast mobile penetration made Google and other search engines focus on mobile fast internet capabilities.
Typically, mobile fast or responsive sites offer a great user experience for site visitors. Google picks signals of a seamless user experience from such sites and rewards the website with a superior ranking in SERPs.
Here’s how you can fix your mobile site responsiveness:
Site SEO is crucial for brand visibility, attracting traffic, and revenue growth and it’s vital to work on mobile aspects, external links, content, and meta descriptions. Contact us today to learn how we can help!
If you’ve been in the B2B marketing world, you’ve likely come across the term account-based marketing or ABM. So, what exactly does ABM entail? ABM is a focused approach to B2B marketing where the sales and marketing team creates a personalized buying experience for best fit accounts to turn them into customers. With an ABM […] The post Getting Started with Account-Based-Marketing (ABM) appeared first on ArcStone...
If you’ve been in the B2B marketing world, you’ve likely come across the term account-based marketing or ABM. So, what exactly does ABM entail? ABM is a focused approach to B2B marketing where the sales and marketing team creates a personalized buying experience for best fit accounts to turn them into customers.
With an ABM strategy, your marketing team interacts with high-level accounts as if they are individual markets. They achieve this by personalizing the accounts’ buying journey and tailoring all the relevant communications, campaigns, and content to the accounts.
ABM offers an impressive ROI compared to most other marketing strategies. Recent research by the ABM leadership Alliance and ITSMA indicated that those organizations that had adopted ABM as their primary marketing strategy in 2020 had a 71% increase in business relationships, 55% increase in revenue and 34% increase in brand/reputation.
In-person events enable the sales and marketing team to interact with prospects directly. In the ABM approach, the marketing team can create personalized invitations for best fit accounts. The team can also invite the clients to special VIP dinners or offer them customized gifts. Keep in mind that it’s vital to carry out a personalized follow-up after the event.
Webinars and Virtual Events
Just like in-person events, you can use ABM’s marketing strategy for webinars and virtual events. The marketing team creates webinars and virtual events that are tailored for a specific group. The content should be timely and relevant to the audience, similar to in-person events it’s also important to do a follow-up after the event.
One of the most popular methods of communication today is through email. Using the ABM approach, you can create tailored email messages for the best-fit accounts.
Most of the social media sites today allow free posts and paid ads. Your marketing team creates ads tailored towards a particular group of prospects by using the ABM approach. The social media platforms enable you to select the target location, and through this, you can target your campaigns towards the area of the prospects rather than casting a wide net.
The first step is for your marketing team to use all their business intelligence to identify the key accounts that align with your organization’s business goals. When selecting those accounts, some of the factors to consider are the potential of the account to generate higher than average profit margins, the possibilities of making repeat purchases, and their market influence.
Gaining insights into the customer’s journey enables you to learn about the challenges they have been facing. This helps you optimize and personalize their experience in the future. At this stage, identify how your target accounts are structured, including where they gather their information, who their decision-makers are. As mentioned earlier, the sales and purchase decisions in a large company involve more than one stakeholder. Through ABM, the marketing team can identify the stakeholder involved in the buying decision at this stage.
The success of your ABM program largely depends on segmentation. It involves identifying subgroups within the target accounts to deliver more tailored communication for stronger relations. You can segment your target accounts based on factors such as the sales stage, the customer’s lifecycle, or by industry.
Segmenting your audience in terms of sales stage, purchase behaviors, and industry will help you determine the most effective communication medium to use. You can also research the channel of communications that your target audience likes using. Depending on the channel, identify the budget you will need to give the campaign a chance to work.
Create the right content that addresses the business challenges that your audience could be facing.
Launch your campaigns to the target customers through the communication channels you selected. Avoid making any significant changes to the campaigns within the first two weeks. With time, you will be able to learn what’s working and what’s not.
Be sure to test and measure the effectiveness of your ABM marketing campaigns. You can use the data at the account level to determine what worked and what to improve in your next campaign.
A full-featured ABM platform has;
Some of the standard full features of ABM platforms include;
ABM offers a personalized and focused approach to marketing and sales. The strategy also has a more significant ROI than other market strategies. Contact us today to learn about the account-based market!
The post Getting Started with Account-Based-Marketing (ABM) appeared first on ArcStone TT.
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