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The Marketing Mind and Matters

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  • Samantha DePrima
  • November 20, 2012 04:52:44 PM

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Trends, case studies, personal experiences, random thoughts and a side order of wit with each weekly post about everything marketing. Want to share what matters to you?

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Job Hunting & The Golden Rule

87.I left my position with Intown Manchester last June to follow my husband to Kansas, where he had accepted a job. After uprooting our entire lives, he was laid off that September. We made the decision to return home to NH - our real home.Since returning to the Granite State, I have applied for 87 different jobs. That's 87 cover letters. 87 resume revisions and a whole lot of waiting. I've been lucky enough to land interviews for a good percentage of them, even making it to final candidate...

Ho Ho NO! Horrible Holiday Gift Ideas

The holidays are a magical time of the year, and present a perfect opportunity to show friends, family and loved ones how much you care in the form of gift-giving. Some people are easy to buy for, others present you with a serious challenge - either because they are someone you don't know very well or they seem to 'have it all'. The safest gift to give to anyone is a bank gift card, which they can use same as a debit card but there are people who find gift cards to be too impersonal (I'm not...

It's a Blog Eat Blog World

(Image courtesy of telegraph.co.uk)As we approach 2013, marketing pros are predicting trends for the New Year and publishing their respective predictions everywhere and in many forms. In the past 7 days I have downloaded 3 eBooks from 3 different industry pros and while the authors of the content are different, the messages within are pretty much the same. If you've been keeping up with marketing trends for 2012, you already know that companies vying for your loyalty are shifting efforts to...

Having a Happy Holiday When You Don't Have a Pay Day

It's official - the Holidays are here. We stuffed ourselves on Thanksgiving, enjoyed the insanity that ensued nationwide on Black Friday through viral YouTube videos of people literally throwing other people out of their way so they could get a good deal on a Smartphone or flat screen and then cyber shopped for deals on Monday - a LOT of cyber shopping as The Huffington Post revealed that sales from Cyber Monday jumped 30.3 % since last year, suggesting that many people either cybershopped at...

Social Media Mediocrity

During this 'in transition' period of my career (AKA unemployed) I have found that my morning routine has changed significantly. The hurried pace at which the pre-office morning me existed no longer exists. In fact, the most hustle and bustle part of my morning is trying to get to the coffee machine before the go-go juice is gone. While I hope to soon find a new gig, I'm enjoying my new morning routine. Instead of pounding my coffee in the car while plotting out my to-do list for the day...

Are You In or Are You Out?

I see myself as a challenging prospective consumer. There has not been a single piece of direct mail that has made it any further than my recycling bin. I don't make purchasing decisions based on what I've seen on TV, heard on the radio or advertised in print. I am an opt-out email responder, I don't click on ads on the web and am a telemarketer's worst nightmare. If I want to know about something, I will seek out the information on my own, listen to the opinions of trusted friends and family...

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